10 AI Prompts to Shape Your Higher Ed Marketing Strategy

Strategy is an art. It’s hard stuff. You need to start somewhere. Here are ten AI prompts that can help you start the process.

The Selectivity Question

How would you rank order the <college> and <peers> from reputation and selectivity perspective?

The Measurement & Impact Question

Draw a comparison chart of proof of innovation, tech transfer, entrepreneurship and commercialization for <college> and <peers>?

How does the <college> rank on student social mobility, regional economic impact, research that solves community problems, and alumni satisfaction metrics?

The Situational Analysis Question

Perform a SWOT analysis for <college>?

Show a map of <category> colleges and universities in the US?

The Value Proposition Question

How does the <college> articulate its unique value proposition in an age of intense competition, rising skepticism about rising tuition costs, and the proliferation of alternative credentials?

The Workforce Alignment Question

Is the <college> agile enough to align its academic programs with the rapidly evolving needs of the workforce? How well is it succeeding in this area?

The Pedagogy Question

How well is the <college> harnessing or integrating artificial intelligence to fundamentally enhance learning, research, and operations?

The Financial Sustainability Question

What is the <college>’s realistic path to long-term financial viability beyond traditional tuition and fee increases?

The Strategy Question

How would Roger Martin, Steve Jobs and Yvon Chouinard grow enrollment and endowment for the <college>?

Supplement this with my blog post I wrote that distills my readings and our experiences and is considered a primer for higher education marketing strategy titled “College Turnaround Strategies“.

If you need an experienced partner to help shape your institutional strategy, consider partnering with us.