Abu Noaman | Mar 1, 2012

What is branding?

In our view, branding is the process of:

  • attaching an idea to a product or service e.g. achievement for Nike, freedom for Southwest Air.
  • creating expectations and promises around a product or a service
  • creating strong to impenetrable differentiation in the marketplace

What’s your definition?

Related posts:

  1. Higher Education Branding: What’s Hockey Got to Do With It?
  2. Colleges and The Metropolitan Revolution
  3. On Casting and Directing for Higher Ed Brand
  4. When in brand limbo, tell a good story

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Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.