Website Design Agency Reimagines NY Chiropractic College

NY Chiropractic College was a holistic health college offering programs in Chiropractic, Acupuncture & Oriental Medicine, and Health Sciences and Education located in pristine Seneca Falls. Our engagement began by rebranding the college, and relaunching the enrollment campaigns. See the details of our brand work here. We proceeded to reimagine and redesign their website.

NYCC website too wasn’t reflecting the holistic nature of health and healing that the College teaches. Just as the body functions best when its systems are integrated and aligned, a college’s digital presence must support clarity, accessibility, and well-being for those who engage with it. Our redesign was motivated by the need to create a site that flows intuitively, communicates the full spectrum of the College’s programs, and fosters an experience that is as nurturing, coherent, and integrated as the care the College trains its students to provide. In short, the redesign was an attempt to return the website to something more organic, human, and alive.

Homepage

Intentionally right, tight and bright.

Chiropractic College Page

Warm, welcoming and professional.

Doctor of Chiropractic Program Page

An enrollment conversion machine.

Join the Healthful Life Movement Page

A calling to heal pain holistically and apply science to meet body’s own intelligence.

Inspiration Behind Our Work: 33 Chiropractic Principles

Back in 1927, B.J. Palmer, the founder of Chiropractic philosophy, outlined 33 Principles in Chiropractic Green Books. Immersing ourselves in their wisdom gave us the inspiration for our branding and website work. Here is summary of them:

1. Life is intelligent. Your body isn’t random—it’s guided by built-in biological intelligence.
2. Your mind and body work together. Health is the result of constant communication inside you.
3. Your body is always trying to heal and self-regulate. This innate ability drives all recovery.
4. Health depends on clear communication in the nervous system. When signals flow freely, the body works at its best.
5. Stress, trauma, and lifestyle can disrupt this communication. Misalignments (subluxations) can create interference.
6. When interference occurs, systems become less coordinated. This inefficiency shows up as pain, dysfunction, or dis-ease.
7. The goal of chiropractic care is to restore clarity and balance. Adjustments remove interference so the body’s natural healing ability can work properly.
8. Cause matters more than symptoms. Chiropractors look for underlying issues, not just surface problems.
9. The spine is a central pathway for nervous system communication. Its alignment affects overall health and performance.
10. Your body adapts constantly. When adaptation breaks down, problems arise.
11. Every adjustment supports the body’s built-in wisdom. The chiropractor isn’t “fixing” you—they’re enabling you.
12. Health is a coordinated state. When the nervous system and body communicate clearly, everything works better.

The Impact

NY Chiropractic College enrollment had plateaued for half a decade. Our new brand, website and enrollment campaigns unleashed a 40% growth in enrollment which thrilled the college president, his cabinet and the trustees.

If you too are seeking a transformative higher education marketing agency or a chiropractic college branding and website design agency please see our work and consider partnering with us.