Bots and Brains: the art of writing SEO snippets

Marketing is the art of influencing  bots and persuading people.

Google Bot craves facts and words to build its knowledge graph.

People’s brains crave stories of hope.

A great SEO marketer writes snippets (the short 155 character long sentences that appear on Google  search results page) that influence both the brain and the bot. They inform the bot. They merchandise hope.

One of the best SEO snippet my colleague, Todd Erkel, ever wrote was:

“Carnegie Mellon’s masters in information systems is your gateway to fortune 1000 companies.”

The ultimate Haiku. Right, right and bright. This invitation and a website informed by GMAC research together reversed a 4-year enrollment decline in Carnegie Mellon’s Heinz College’s Masters in information systems management program.

Can we reverse a declining sales curve or create an ascending growth curve for you? Let’s talk.