10 AI Prompts to Shape Your Higher Ed Marketing Strategy

Strategy is an art. It’s hard stuff. You need to start somewhere. Here are ten AI prompts that can help you start the process. What I found was that responses were decent for factual data interrogation, but poor for questions that require judgment and creativity.

Factual/Analysis Questions Where AI Performs Well

The Selectivity Question

How would you rank order the <college> and <peers> from reputation and selectivity perspective?

The Measurement & Impact Question

Draw a comparison chart of proof of innovation, tech transfer, entrepreneurship and commercialization for <college> and <peers>?

How does the <college> rank on student social mobility, regional economic impact, research that solves community problems, and alumni satisfaction metrics?

The Situational Analysis Question

Perform a SWOT analysis for <college>?

Show a map of <category> colleges and universities in the US?

The Pedagogy Question

How well is the <college> harnessing or integrating artificial intelligence to fundamentally enhance learning, research, and operations?

Judgement/Synthesis Questions Where AI Performs Poorly

The Value Proposition Question

How does the <college> articulate its unique value proposition in an age of intense competition, rising skepticism about rising tuition costs, and the proliferation of alternative credentials?

The Workforce Alignment Question

Is the <college> agile enough to align its academic programs with the rapidly evolving needs of the workforce? How well is it succeeding in this area?

The Financial Sustainability Question

What is the <college>’s realistic path to long-term financial viability beyond traditional tuition and fee increases?

The Strategy Question

How would Roger Martin, Steve Jobs, Yvon Chouinard and AI grow enrollment and endowment for the <college>?

AI is Good With Facts. Humans with Generative Thinking.

It only makes sense that AI is good at data-driven analysis. But solving complex problems of strategy requires situational smarts, creativity and critical thinking that go far beyond average of humanity’s responses that AI LLM engines summarize. Compare AI responses with my blog post that distills how real world higher education strategists cracked tough nuts of strategy titled “College Turnaround Strategies“. Cognitive off-loading with AI has its limits.

If you need an experienced partner to help shape your institutional strategy, consider partnering with us.