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I just returned from a vacation where I was reminded that my mobile apps are only as good as my cell provider’s data coverage. Before heading out on vacation, I downloaded a very popular trails app because it had great … Continue reading
Posted in: mobile, mobile app
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Photo courtesy of Google. I recently attended Google’s 3rd annual Think Education marketing summit in their New York City office. Google’s offices are packed with color and excitement, and yes, they really do have chefs who cook every day for … Continue reading
I have a friend named Devan. Like a lot of my friends (and a lot of your friends too), Devan has a cell phone. It’s an aging iPhone 3G. You can tell it apart from the iPhone 4 (and 4S) … Continue reading
Posted in: mobile, mobile app, user experience, ux
A few weeks ago, I wrote about the need for judicious consideration of whether to embark on an app-building journey or build a mobile-friendly website. A couple of days later, Buzz Andersen at Tumblr said something in an interview that … Continue reading
Posted in: digital communication, mobile, user experience, ux
In my last post, I talked about how to use analytics to research your mobile website visitors so that you can make an informed decision about your future mobile projects. This time, we’ll look at how surveys and interviews can … Continue reading
Posted in: Marketing Strategy, mobile, user experience
By now, you’ve realized you need a mobile presence. Or maybe you already have one, or are trying to figure out whether it’s really working for you. Is it time for phase two? Your current state aside, chances are you’ve … Continue reading
Posted in: Analytics and Metrics, mobile, user experience
It’s a scene as familiar as your drive to work. The conversation is marked mainly by questions. A 17-y.o. high school senior and his parents discuss college as they clear the family dinner table. What are his options? Why isn’t … Continue reading
Posted in: mobile, user experience
