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Our beloved Pittsburgh Penguins may be the most brand-savvy and well-run organization in sports, with exemplary practices from free pizza for the huddled masses waiting in the student rush line, to season tickets hand-delivered by team stars each summer. The … Continue reading
Posted in: Brand Voice, Branding, Christian College Marketing, Higher Ed Marketing, Higher Education Branding, Higher Education Marketing, Higher Education Marketing Strategies
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Increasingly, colleges are finding themselves in tough situations: budgets are shrinking, competitors are multiplying and academic offerings are expanding. So what should a college do? One gameplan to outsmart competitors without outspending them is to elevate the brand by creating … Continue reading
The closer my son gets to college age (t-minus three years) the more I ask myself: “Does the work I do listening for and giving voice to higher education brands actually help prospects and parents make sound choices?” In an … Continue reading
One of the tensions we hold at Elliance has to do with the pros and cons of specialization. While most of our work focuses on higher education marketing — where we have deep experience — we also meet a wider … Continue reading
After a three-month test period with select members, Pinterest announced Monday that it will begin rolling out a new site design to the rest of its 48 million+ users. The design changes are relatively subtle. In the newsfeed, amount of … Continue reading
Posted in: Higher Education Branding
…isn’t taking data from research reports and discovery sessions to come up with creative ideas for a campaign or a tagline. Honestly, that stuff is quite easy. The hardest part is letting go – of forgetting all the old notions, … Continue reading
Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology—where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification … Continue reading
While higher education marketing professionals traditionally equate the “new year” with the turning of an academic calendar, starting in September, the approach of 2013 gives us good reason to offer 5 New Year’s Higher Education Marketing Resolutions. 1. Reach Across … Continue reading
When St. Thomas University and the University of Mt. Union meet in this coming Saturday’s Division III NCAA football championship — the Amos Alonzo Stagg Bowl — we don’t expect higher education marketing and enrollment teams from either school to … Continue reading
I saw Spielberg’s movie “Lincoln” over Thanksgiving weekend. Wonderful screenplay by Tony Kushner and amazing acting by Daniel Day Lewis, Sally Fields and Tommy Lee Jones. I was struck by the parallels between Lincoln’s strategies for consensus building and the … Continue reading
