Ideas, musings and inspirations.

Enrollment managers at colleges and universities are running a machine. Whether it has a soul or not depends on the mindset they bring to their jobs. The most admired enrollment managers are running a humanized enrollment system. In serving more … Continue reading

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Every year, a silent, high-stakes dance takes place in all the 4,000+ colleges and universities in the US. To meet their enrollment targets, the colleges look for the best-possible group of students who will apply, and then accept the offers … Continue reading

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Former Indiana University basketball coach Bobby Knight famously said to an audience of newspaper reporters, “All of us learn to write in the second grade. Most of us go on to greater things.” Part joke, part poisoned-tipped joust, the heralded … Continue reading

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As a leading enrollment marketing services agency in the country, clients have often asked us to share our best practices. Here they are: 1. Start with Strategy: We prioritize and always lead with strengths. We don’t try to be democratic. … Continue reading

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Marketing ROI formula is easy enough: However, working with higher education clients for more than two decades has made it clear to us that calculating marketing ROI is challenging, especially in our current era of media fragmentation, device proliferation, and … Continue reading

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Students hold the keys to the survival and prosperity of colleges. Student deposits are moments of truth for Vice Presidents of Enrollment at colleges and Presidents. Cash coffers are either refilled or not. Last minute surprises in deposits can cause … Continue reading

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A colleague of mine spoke a phrase several months ago that won’t stop ringing a clear and undeniable truth in my ear. After I showed him video from a flash mob brand launch, he said, “I hate that kind of fake energy.” That … Continue reading

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Autumn is right around the corner, which means another exciting college football season is not far from kick-off.  For many colleges, football is an integral part of the campus experience and with rabid student fan bases and celebrated traditions, it should be … Continue reading

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We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity —  a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to … Continue reading

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While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends.  Today, and every day, your college brand continues to do its daily work … Continue reading

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