In working with over 100 colleges in the last 25 years, we have learned that website projects are a means for transforming an organization — Power structures are realigned, organizations are energized, inflection points are created, organizational trajectories changed, and destiny becomes more attainable.
As discussed in a previous blog post, we recently redesigned the Carnegie Mellon Today online magazine. With this redesign, the focus changed from a print-based quarterly issue to an online-only site with new stories both produced and promoted on a weekly basis. With roughly 80% of existing site traffic coming to articles (a number that […]
The statistics are rather unsettling. The National Cancer Institute estimates that 1,658,370 new cases of cancer will be diagnosed in the United States in 2015 and 589,430 people will die from the disease. I wrote about my own cancer scare years ago for the Pittsburgh Post-Gazette and I always thought I could only fight cancer […]
In a perpetual state of evolution, healthy organizations, like healthy people, completely reinvent themselves every seven years. In the digital era, the burden of telling the world about our current essence falls increasingly on our web presence. To treat website redesign projects as just another ordinary project is pure folly. A website redesign project is […]
When it comes to connecting with potential customers and other key audiences, your website is perhaps the most important tool you have. But no matter how brilliantly designed and well written your website is, it won’t last forever. It needs to be refreshed or redesigned to keep up with changes in design and technology trends. […]
The Website is not your #1 lead source or sales source The website doesn’t exude your passion, craftmanship, and thought-leadership Words are used but they are not weaved into compelling stories There is more telling and less showing The website frustrates prospects who can’t find what they want within 3-5 seconds It’s unclear to a […]