Ideas, insights and inspirations.

Buzzwords, such as “native advertising,” “brand publishing,” “custom content,” “sponsored content” and “corporate journalism” are fresh industry lingo for what advertisers have been trying to do since the dawn of advertising – appeal to potential customers with content. Though the … Continue reading

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Facebook announced on Tuesday morning that it’s testing such ads in the News Feed with a handful of advertisers. USA Today is calling this “…a move that takes aim at massive spending budgets for television ads.” Rather than having to … Continue reading

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Amber Mac outlines her ABCs of social media in the book “Power Friending.” Mac’s “Rules” chapter details authenticity, bravery and consistency as the three precepts for growing a brand socially. I agree with Mac’s three tenets, but would add a … Continue reading

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We’ve received many calls this year from colleges and universities looking for help in enrollment marketing efforts for traditional undergraduate students. The things that worked in the past just aren’t working.  When I ask them about their current enrollment marketing … Continue reading

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You’re getting sloppy, SEO people! Let’s talk fundamentals. I’m sick and tired of hearing your excuses, about how the game has changed, and you’re caught standing there flat-footed like a kid who just hit his first tee ball. Shape up! … Continue reading

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Here we go again. Today, a link was being shared around our office and in my Twitter stream. It was a link to an article .Net Magazine ran Wednesday, featuring expert opinions on the content of another opinion piece it … Continue reading

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Depending on what part of the world you call home, you probably have a different reaction to the name, “Debby.”  It’s a perfectly beautiful name, and we even have a few hard-working Debbies here at Elliance.  But, when a storm … Continue reading

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A few weeks ago, one of the speakers at the North American Coalition for Christian Admissions Professionals conference in Chicago raised an interesting question: Is it necessary to live a “social lifestyle” personally, in order to be a social media … Continue reading

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I have to imagine that @sweden’s citizen-driven Twitter “experiment” is waking up many a marketing director’s concerns about social media—ergo their brands—in the hands of the masses. As part of its Curators of Sweden campaign, Sweden’s government-sponsored tourism agency turns … Continue reading

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Photo courtesy of Google. I recently attended Google’s 3rd annual Think Education marketing summit in their New York City office.  Google’s offices are packed with color and excitement, and yes, they really do have chefs who cook every day for … Continue reading

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