Ideas, insights and inspirations.

The stakes are high when higher education institutions launch new academic programs. According to Burning Glass, a market research firm, the estimated cost of sustaining a new program over a four-year period is around $2M and only a third of … Continue reading

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I recently came across an article from Clayton Christensen, Harvard Business School professor, discussing the success and failure rates for new products. He shared that about 30,000 new products are introduced every year, and a whopping 95% fail.  This made me … Continue reading

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The pace of spinning out new academic programs at colleges and universities is increasing. Over the years, we’ve helped clients launch and market several new degrees. Some have been wildly successful, some mildly so and others just sputter along. What’s … Continue reading

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