As a data-driven computer scientist, I only became a believer in the power of great photos over a lifetime of experiences. I witnessed photoshoots change the destiny of graduate programs. I watched photoshoots liberate enrollment growth for graduate programs that despite being ranked on Google position one, were merely limping along. I witnessed unlocking of […]
A college brand will rise or fall based on its ability to curate and sustain great content. Other things matter, but nothing matters like content. Great content will galvanize prospects, faculty, staff, alumni, donors and partners to take action. Great content will grow enrollment, endowment and reputation. Great content will liberate prosperity by tapping unrealized […]
From its early inception, Elliance with our team of photographers has been capturing iconic photographs that bring the excitement, immediacy and candor of photojournalism to the higher education brands, websites, social media, campaigns and magazines. Here are some strategies, tips, ideas and examples of visual content marketing for undergraduate photoshoots for colleges, universities, and higher […]
Great content is the lifeblood of successful brands. Most colleges work tirelessly to produce content, but few understand the steps to make it “productive” in service of realizing broader strategic enrollment, reputation, and advancement goals. In an earlier post, we shared a 101 Basics Guide to Higher Education Content Marketing Strategy for Colleges and Universities. […]
Great content is the lifeblood of successful brands. Most colleges work tirelessly to produce content, but few understand the steps to make it “productive” in service of realizing broader strategic enrollment, reputation, and advancement goals. Higher Education Content Marketing Strategy is founded on eight pillars. Vision & Goals Audiences Purpose Content Ecosystem Types of Content […]
Reducing the frequency of a printed alumni magazine is a controversial idea. Generations of alumni will react to this change differently. However, as Yogi Berra said, “if you see a fork in the road, take it.” Benefits and Costs of Print Alumni Magazine Great alumni flagship magazines are beautiful, comfortable and great coffee table pieces. […]
Few higher education leaders have seized the opportunity before them. Most remain in a promotion rather than a publishing mindset. And while they work tirelessly to produce content, few understand the steps to make it “productive.”
Great content is the lifeblood of successful college brands. Use the anatomy of a content ecosystem to create a memorable college or a university brand.
What’s the difference between a college with a surplus of applications and one with an unacceptably high acceptance rate? Sometimes, it’s curiosity and nerve. Adversity — brought on by geographic isolation, shifting demographics, living in the shadows of giants, deep-pocketed for-profits and other Goliath competitors — can inspire a college and university to challenge assumptions […]
Communicating before, during and after a capital campaign requires the kind of symphonic thinking that author Daniel Pink explores in A Whole New Mind: Moving from the Information Age to the Conceptual Age. Strategic visions and campaign priorities can quickly deconstruct into campaign inventory and itemization — losing all connection to a larger and more […]