The third in a three-part series on how to bring a higher ed institution’s story to life by capturing its people — undergraduate students, graduate students and faculty — in timeless photographs. Faculty and professors are at the heart of a college brand. Elliance conducts photoshoots to reflect the essence of the brand using a […]
The power of content allows you to reach audiences to inform, educate and engage. Ideally, every content marketing campaign includes a mix of content types but oftentimes budgetary constraints limit our choices. In these cases, infographics offer a good solution.
The second in a three-part series on how to bring a higher ed institution’s story to life by capturing its people — undergraduate students, graduate students and faculty — in timeless photographs. As a data-driven computer scientist, I only became a believer in the power of great photos over a lifetime of experiences. I witnessed photoshoots change the […]
A college brand will rise or fall based on its ability to curate and sustain great content. Other things matter, but nothing matters like content. Great content will galvanize prospects, faculty, staff, alumni, donors and partners to take action. Great content will grow enrollment, endowment and reputation. Great content will liberate prosperity by tapping unrealized […]
The first in a three-part series on how to bring a higher ed institution’s story to life by capturing its people — undergraduate students, graduate students and faculty — in timeless photographs. From its early inception, Elliance with our team of photographers has been capturing iconic photographs that bring the excitement, immediacy and candor of […]
Great content is the lifeblood of successful brands. Most colleges work tirelessly to produce content, but few understand the steps to make it “productive” in service of realizing broader strategic enrollment, reputation, and advancement goals. In an earlier post, we shared a 101 Basics Guide to Higher Education Content Marketing Strategy for Colleges and Universities. […]
Great content is the lifeblood of successful brands. Most colleges work tirelessly to produce content, but few understand the steps to make it “productive” in service of realizing broader strategic enrollment, reputation, and advancement goals. Higher Education Content Marketing Strategy is founded on eight pillars. Vision & Goals Audiences Purpose Content Ecosystem Types of Content […]
Brand anthem videos are powerful marketing tools that distill the argument for a college brand’s essence, and reason for being in a concise and impactful manner. They often serve as the centerpiece of a college or university’s branding, enrollment and fundraising campaigns. Once produced, we use them across various marketing channels including websites, social media […]
Reducing the frequency of a printed alumni magazine is a controversial idea. Generations of alumni will react to this change differently. However, as Yogi Berra said, “if you see a fork in the road, take it.” Benefits and Costs of Print Alumni Magazine Great alumni flagship magazines are beautiful, comfortable and great coffee table pieces. […]
Few higher education leaders have seized the opportunity before them. Most remain in a promotion rather than a publishing mindset. And while they work tirelessly to produce content, few understand the steps to make it “productive.”