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Tag: Higher Education Branding

College Identity Makeover for Universities and Higher Education Institutions

Higher education institutions occasionally turn to Elliance to revitalize their identity. Motivations vary: some want to shed an old skin and put on a new one, while others aim to sharpen their focus and distance themselves from their competitors; some simply seek to modernize their image to align with evolving market trends, and a few […]

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Higher Education Branding Agency – Discovering Your Brand Essence

As a leading higher education branding agency, Elliance uses these 7 mindsets, understands these 6 trends, and listens to these 10 brand ambassadors to discover brand essence.

Daniel Pink on communication and symphonic thinking

Communicating before, during and after a capital campaign requires the kind of symphonic thinking that author Daniel Pink explores in A Whole New Mind: Moving from the Information Age to the Conceptual Age. Strategic visions and campaign priorities can quickly deconstruct into campaign inventory and itemization — losing all connection to a larger and more […]

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Three Ways for College Presidents to Communicate and Lead Going Forward

A familiar Chinese proverb instructs: “To know the road ahead, ask those coming back.” The current situation in higher education defies that enduring wisdom. Change arrived suddenly, with little regard for institutional history or might. In this respect, all colleges stand on relatively common ground. All college presidents, to a degree, have become new college presidents. […]

Intentionality and the art of great college magazine covers

The golden age of print magazines long ago expired (Time once reached 20 million readers a week at peak circulation). Still, writers, editors and photographers charged with producing a college or university magazine juggle the same risk/reward choices as their predecessors when it comes to creating memorable cover art.   Whether your college magazine comes in […]

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Brand Discovery: How to Design for Signal Over Noise.

As revenue pressures grow across higher education, so do board- and cabinet-level imperatives to “define the brand.” Easier said than done, true. But also worth every ounce of effort. At its best, a brand discovery should yield an authentic and durable brand position (with a 10-year shelf life). Better yet, a brand discovery (well planned […]

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Best Practices in College and University Branding

After serving 100 colleges over 25 years, here is what we have learned. The most successful college and university brands embody these 7 best practices. In fact they have turned into living habits and have led thus become schools of consequence.

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Brand Architecture in Higher Education

There isn’t an algorithm for defining brand architecture in higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation.

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A Web of Insincerity

A colleague of mine spoke a phrase several months ago that won’t stop ringing a clear and undeniable truth in my ear. After I showed him video from a flash mob brand launch, he said, “I hate that kind of fake energy.” That bell rang again for me this week as imposter birthday greetings between dropping through my apartment door […]

Taking the Bland Out of Brand: Why Authenticity Matters in Higher Education Marketing

Like their corporate counterparts, higher education needs to leverage strong marketing and branding, embrace authenticity to deliver real competitive advantage.

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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