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Tag: Enrollment Marketing

Elliance

Enrollment Marketing’s Four P’s of Successful Graduate and Adult Programs

What programs should one focus their enrollment marketing efforts on? The answer lies in the four P’s.

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Enrollment Marketing: Three things that you would never do with your print collateral (but that happen every day on your website.)

Every day I visit the websites of potential clients who are looking for help with enrollment problems. We all know that the website is your best recruiting tool. It’s an essential part of your institution’s enrollment strategy, for attracting and the recruiting of prospective students. In almost every case, I’m amazed to find problems that […]

Elliance

Enrollment Marketing Professionals: Now Is the Time to Switch to Inbound Marketing

A shift from outbound to inbound marketing can seem like a major transition for any institution. We recommend getting started by taking stock of your current approach.

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Enrollment Marketing Now Powered by Technology

Despite all the cultural and technology changes in the past ten years, today’s enrollment marketing professionals are still largely relegated to email blasts, while the one-to-one interactions are the domain of their colleagues in recruitment. It is now time for marketing and recruitment teams that previously worked in silo — with separate revenue goals and […]

Elliance

Enrollment marketing guru’s two cents: If I was a College President…

We know that colleges and universities today are scrambling to adjust to shifting demographics, shrinking budgets, skyrocketing pressure, and other changes on all fronts. We expect (rightly) that college presidents will be educators, diplomats, fundraisers and visionaries. Too often, organizing and managing personnel slips a little bit farther down the list. Too often, today’s presidents […]

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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