Well-capitalized, community banks often grow new customer relationships by acquiring other banks. However, as their geographic footprints expand, many find it challenging to also grow new customer relationships organically. As their DMAs widen, their marketing budgets are spread thinner and thinner. The idea of spending money on television, radio and outdoor grows more untenable, and digital becomes more important than ever.
Friendship between First Commonwealth Bank and Elliance goes back a long way. In 1998, Elliance designed the bank’s second website. Since then, Elliance has redesigned the bank’s website three times – most recently three years ago before responsive design movement took off. Last fall, First Commonwealth Bank reached out to Elliance and posed an interesting […]
Just wrapping up a touching book titled ‘Management Lessons from Mayo Clinic’. Few takeaways: 1. the needs of the patient (customer) come first. 2. Teamwork isn’t optional; it powers integrated multi-specialty excellence. 3. Deliver care with time-condensed efficiency. 4. All touch points, systems, and processes are aligned with the first three values. 5. Build leadership […]