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Imagine a college or university making a capital campaign pitch with this kind of clear return-on-investment data: every $1 given to scholarships generates nearly four times the amount in lifetime student earnings. That’s the case with Macomb Community College, which raised more than $10 million for its largest-ever fundraising campaign concluding in 2018. The campaign, called “Mission Macomb: Creating Opportunities & Channing Lives” exceeded its goal by 8 percent and doubled the number of private scholarships available to students. While capital campaigns have traditionally been associated with four-year institutions, robust fundraising efforts are gaining momentum in community colleges around the country. The data from the Council for Advancement and Support of Education (CASE) shows that over the last decade, the average community college endowment grew by 76 percent. This data suggests a big opportunity for community colleges that are not already running a capital campaign. Successful capital campaigns can help community colleges fund their educational missions, diversify funding sources so … Continue reading

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