Marketing ROI formula is easy enough. However, calculating the marketing ROI is challenging in higher education for three reasons. Read more.
Tag: Analytics and Metrics
Find Meaning in Your Social Media Analytics
Higher education institutes are generating data from a variety of sources: CRM data, web analytics, enrollment data, student data, LMS data and alumni data. All this information is causing a data glut where data is being gathered, stored and forgotten due to a variety of reasons. According to EDUCAUSE, data in numerous cases is only […]
While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends. Today, and every day, your college brand continues to do its daily work — on your website, social sites and across the continuum of digital and human conversation. […]
Landing pages and vanity websites are an integral part of digital marketing. These are mostly single HTML pages and come in a variety of flavors from simple text to more complex media rich pages. The latter may contain any combinations of image & video galleries, flash-driven elements, download resources, ajax elements, gadgets etc. Visitors interact […]
Five thought-provoking quotes on marketing ROI from digital marketing and analytics experts. Inspiration for bottom-line focused markers and CMOs.
Comparing last four months of pre-launch and post-launch analytics data of recently launched responsive website for a client, revealed some interesting insights. Website traffic remained unchanged Share of Mobile traffic increased Share of Direct traffic increased Shift in Desktop traffic to Mobile Overall, for the new website, traffic visit numbers remained relatively unchanged. However, the […]
In our experience, measurement, collection and reporting of website data are usually not a well-defined piece of a marketing plan for many businesses. One such area where marketers often struggle with Google Analytics (GA) reports is related to campaign attribution. Due to technicalities and nature of the internet, it is not straightforward to know the […]
Although marketing creativity is a right-brain activity, in today’s digital realm marketers are also responsible for the left-brain activity of measuring, analyzing and reporting on the effectiveness of their marketing programs. One of the most common web traffic measurement techniques involves…
Let’s talk for a minute about the word “online” in the world of SEO. Online education isn’t what it used to be. Students, parents and educators alike are embracing the benefits of taking classes online, at a distance, as scheduling allows. More and more universities are offering the very same courses at a distance, with […]
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