Aha! :: Elliance Blog

With the CMU Today responsive web design project completed, Nik reflects on the benefits of having a device optimized online magazine.

What are the key ingredients of marketing success in 2014?

There have been lots of articles and speculation over the last few months about the teen audience leaving Facebook. This could be a major concern if you are using Facebook paid advertising to target teens, but should you be really concerned? How many teens have left? iStrategy Labs reports a 25.3% decline in teens using […]

Do you know how much time you spend planning for digital marketing ROI? Or is it merely an after-thought?

Drew discusses the lessons learned from our latest responsive web design project which we did for Carnegie Mellon University magazine.

We are proud to launch the responsive web design magazine for Carnegie Mellon alumni and friends. Read how we achieved the herculean feat in a short 3 months.

Landing pages and vanity websites are an integral part of digital marketing. These are mostly single HTML pages and come in a variety of flavors from simple text to more complex media rich pages. The latter may contain any combinations of image & video galleries, flash-driven elements, download resources, ajax elements, gadgets etc. Visitors interact […]

In higher education marketing, video is a great medium to use. It provides a feel for the environment and student videos make the experience more real for prospects. And it works very well with the changes that we’re seeing in higher education marketing right now. For example: Content consumption habits are changing: User generated content […]

Video clips of how not to market higher education from the best college movies.

Five thought-provoking quotes on marketing ROI from digital marketing and analytics experts. Inspiration for bottom-line focused markers and CMOs.