Aha! :: Elliance Blog

Our passion for visual thinking gets recognized in unexpected places. Randy Krum included our ‘Page Rank Explained’ infographic in his recent book.

Buzzwords, such as “native advertising,” “brand publishing,” “custom content,” “sponsored content” and “corporate journalism” are fresh industry lingo for what advertisers have been trying to do since the dawn of advertising – appeal to potential customers with content. Though the ultimate goal of content marketing has stayed the same, the agencies and mediums of delivery […]

What do leprechauns and marketing ROI have in common? You’ll have to read this one for yourself.

For the past two years, I have been using SCSS to build my websites. Developers everywhere have touched on the many benefits of SASS/SCSS compared to LESS and vanilla CSS in the past, so let’s just skip ahead to doing something cool. With large higher education websites, I was finding that I was rewriting the […]

Every preschool has a point of view. All point of views are good, for some group of kids out there. But the only point of view that appeals to us as a company is the one that meets the child wherever the child is developmentally and nurtures the child’s spirit from there. Shady Lane is […]

Visitors to a website can come multiple times using any combination of direct, online search, ads, emails, etc. as sources before they convert. In previous versions of Google Analytics reports only the last touch point for a conversion was reported on. With the introduction of multi-channel funnel (MCF) reports, prior touch points which led to […]

With much excitement, we are launching the first inbound marketing web resource for higher education marketers and enrollment marketing teams. It’s free and comprehensive. As the old era of traditional college search comes to an end, inbound marketing heralds the new era of authentic, high-quality, content marketing that deepens brand trust, secures SEO rankings, and […]

How can we balance automation and human intuition in SEO keyword research to achieve optimal results for higher education clients?

You know how to blog and to use Twitter and Facebook to connect with customers. But do you know how to create the content that attracts and retains them? According to Joe Pulizzi, author of “Epic Content Marketing” and founder of the Content Marketing Institute: “Content marketing is the marketing and business process for creating and […]

With the CMU Today responsive web design project completed, Nik reflects on the benefits of having a device optimized online magazine.