Aha! :: Elliance Blog

Over the past year, we’ve made several existing website designs responsive, including Shady Lane School, First Commonwealth, and CMU Today. As you can see from these examples, responsive web design (RWD) helps modernize an existing design while it helps you reach a mobile audience. It removes the burden of having to do new IA and designs for […]

Friendship between First Commonwealth Bank and Elliance goes back a long way. In 1998, Elliance designed the bank’s second website. Since then, Elliance has redesigned the bank’s website three times – most recently three years ago before responsive design movement took off. Last fall, First Commonwealth Bank reached out to Elliance and posed an interesting […]

1. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) 2. Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)   3. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: […]

The end of a quarter is a good time to assess how you are tracking against your 2014 goals and forecast.

As the oldest of six children, I’m a classic “first-born” with all the characteristics that come with that territory. And, because I was the eldest, I was frequently assigned special duties to help my mother run the household. Much of what is most important in ROI, I learned from her. Here are four “mom-isms” that […]

According to Inside Higher Ed, “About two-thirds of high school students use social media to research colleges, and more than one-third of those students use social media to help decide where to enroll.” So why do colleges and universities post unsharable content to social channels that are designed for sharing? Posting the merits of your […]

Many colleges who invest in videos to market their higher education institution experience low views, shares and engagement. There may be many reasons as to why these videos don’t return results. However, this does not mean that one should stop using video as a marketing medium. There are many compelling reasons to continue to use […]

You want to be sure you are getting the most out of your retargeting campaigns, and most importantly, your repeat visitors. Be sure to avoid these 3 retargeting mistakes…

CMO’s should focus on digital marketing ROI rather than looking at myriad data points that are all indicators of one question: how much money did we generate?

Today was a great day for Elliance, and Aerotech. We accomplished an engineering feat which is a rare occurrence in any company’s history. A little over a year after launching their English website, we launched the German version of the website for Aerotech. The intriguing part of the story is that the German website wasn’t […]