Aha! :: Elliance Blog

Elliance
Infographics are still hot.

Like we said in 2012, infographics are trendy, and for good reason. An infographic is a simplified visual representation of something that could be said in a longer, more complex story. Humans are creatures of habit. We’ve been conditioned by major brands like Instagram, Snapchat and Vine to prefer our content in bite size portions, […]

Elliance
Design For The Human Experience

I don’t like the term “UX Design” and this is why. Back in the day, when the Internet was still emerging and I was studying Design at Carnegie Mellon University, we didn’t call people “users”. We called them “people”. As designers we were taught to set our egos aside, and deeply consider the lives of […]

Elliance
5 Gifts of Story from 2015

I enjoyed a rare two-hour sit down recently with an entire marketing and communications team at a major university — and we never once talked about story. They, like many of you, spoke of feeling beleaguered by the demands of an unending news cycle, a tumbleweed website and the torture drip of “next in line” requests […]

manufacturing marketing case study
A Manufacturing Marketing Case Study

One of our clients, a small manufacturing company located in southwestern PA came to us with a problem of not getting enough calls for growing their business. Our initial response to their request was to help them with their website and grow their presence on search engines to gain more visibility. However, as algorithms changed, […]

Elliance
Don’t Scrooge on the Digital Cheer this Holiday Season

With the holiday rush upon us and a new year quickly approaching, taking a moment to reflect on past victories and envisioning future endeavors is a welcome pause. Changing behavior, enacting new ideas and nurturing relationships should be at the forefront of all businesses this holiday season and into the new year. In fact, it […]

Elliance
You Can Get There From Here

There is an old saying here in Pittsburgh: you can’t get there from here, which refers to the difficulty in getting around due to all of the rivers and streams in the area. I don’t think it’s said to be discouraging, as much as it is said out of laziness — directions tend to be a […]

Elliance
Students are stalking your social

Although social media does not yet outrank traditional recruitment efforts like websites and viewbooks, you can’t argue the growing role that social media plays in the lives of today’s college applicants. A recent Pew survey found that of U.S. 13-17 year olds, 71% were active on Facebook, 52% on Instagram and 41% on Snapchat. Time […]

Elliance
The magic is in the software

Experiencing the power of computers used to mean being tethered to desktop “towers” or large clunky “lap”tops. Now that same power sits in your pocket, or it is wrapped around your wrist. In the last decade, computers have continued to get smaller, cheaper, and faster. And this trend isn’t slowing down as computing power is […]

Pinterest page
Paid Advertising on Pinterest

Pinterest promoted pins are another great way to get exposure for your website, products and business — a dream come true for b2b marketing!

Elliance
Giving thanks

A gift. A donation. A lunch. A trip. Volunteering. An interview. They’re all grounds for a handwritten thank you note. To me, it’s a big priority. It’s an appreciation I got from my father. Looming is the memory of my brother and I sitting at the dining room table, pens in our aching hands, scribbling […]