Aha! :: Elliance Blog
Pinterest promoted pins are another great way to get exposure for your website, products and business — a dream come true for b2b marketing!
A gift. A donation. A lunch. A trip. Volunteering. An interview. They’re all grounds for a handwritten thank you note. To me, it’s a big priority. It’s an appreciation I got from my father. Looming is the memory of my brother and I sitting at the dining room table, pens in our aching hands, scribbling […]
Almost two decades ago, I attended a lecture by an Internet engineering pioneer, Scott Bradner, justifying the Internet’s implementation of IPv6 (an IP address scheme capable of assigning an astronomical number of addresses per every square inch of our planet’s surface) to prepare for a massively connected world. I remember him offering pacemakers and toasters […]
In looking at the B2B world of marketing, trends are indicating that Millennials are now very much in command of B2B research and decision-making. Who says? [1]Google partnered with Millward Brown Digital and conducted a B2B Path to Purchase Study in 2014. It’s a really interesting study chock full of information that indicates that these […]
Businesses spend money on marketing channels to attract right-fit prospects and take a desired action on their website, e.g. make a purchase, request information, download a pdf, sign-up for newsletter, etc… Each of these actions when completed is counted as a ‘goal’. However, most visitors to the website find their way to the goal after […]
One of the best gifts that I ever received was a copy of the book How to Take the Fog Out of Writing by Robert Gunning. At the time, I was just two years out of college with a tendency for verbosity, $10 dollar words and copy that often well exceeded my allotted word count, […]
Snapchat is big … I mean really big. In over the course of two years I have noticed my Facebook Newsfeed instead of being filled with spontaneous photos of my friends having fun to being filled with serious world news or invitations to sign up for events. My friends gradual decline in Facebook activity to […]
I’m an average guitar player. Some might say very average. But I can play in a support role to almost anyone. Why? Because I have enough basic knowledge about music theory that if someone says to me, “We’ll be playing this is in the key of C,” I know that I’ll be safe playing a […]
Two weeks ago, I received a call from the alumni office at my alma mater. A friendly and an upbeat voice greeted me. He was a freshman at the School of International Service. I thought to myself, “is this a donations call?” Slowly but surely the call evolved into a conversation reviving a sense of […]
Touch devices have quickly overtaken traditional mouse and keyboard devices (device sales, mobile usage). The current landscape is such that we can confidently assume our visitors will be experiencing our web pages on their phones first and then on their desktops second… if we are lucky. The tricky thing is, when we speak of touch […]