Aha! :: Elliance Blog
Thought leaders are created through persistent leaning into critical issues with a distinct point of view and expertise. Here are our guidelines for positioning yourself as a thought leader using blogging and social media: Goals Build your personal or institutional reputation as a thought leader in your core expertise. Create a readership that engages with […]
What was once considered high-priced influence — to change customer buying habits, or impact voter behavior — is now within reach of anyone with a smart phone and a few hundred dollars. I see this commoditization from multiple angles — as the CEO of a digital marketing agency, as a digital policy wonk (computer science/Cornell, […]
User experience design handles the strategic, narrative and structural design of digital experiences in service of persuasion, conversion and delight. There is a science and art of user experience design for marketing websites. Here is the list of best practices we have developed over the last 25 years: 1. Recognize that customers, not you, are […]
Enrollment managers at colleges and universities are running a machine. Whether it has a soul or not depends on the mindset they bring to their jobs. The most admired enrollment managers are running a humanized enrollment system. In serving more than 100 enrollment managers, we have gleaned the following best practices: 1. Balance Institutional Priorities […]
Every year, a silent, high-stakes dance takes place in all the 4,000+ colleges and universities in the US. To meet their enrollment targets, the colleges look for the best-possible group of students who will apply, and then accept the offers extended to them. Lead generation with College Student Search is the first step in this […]
Former Indiana University basketball coach Bobby Knight famously said to an audience of newspaper reporters, “All of us learn to write in the second grade. Most of us go on to greater things.” Part joke, part poisoned-tipped joust, the heralded Knight voiced an ambivalence about writing and writers that lingers within many college marketing departments […]
A prospect will use different types of keywords at different stages of their college search process. Read about the lifecycle of a higher education searcher from awareness to the final decision stage and how a deliberate SEO strategy can help.
Designer Krystal discusses why colleges and universities should focus more efforts on their Instagram footprint.
How Spotify gains insight from data based on user listening habits and how the digital marketing team at Elliance makes use of data analytics to inform user experience and marketing campaigns.
Well-capitalized, community banks often grow new customer relationships by acquiring other banks. However, as their geographic footprints expand, many find it challenging to also grow new customer relationships organically. As their DMAs widen, their marketing budgets are spread thinner and thinner. The idea of spending money on television, radio and outdoor grows more untenable, and digital becomes more important than ever.