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Category: User Experience

Elliance

Annotations for Responsive Wireframes

In 2013, we started making our wireframes responsive, instead of drawing them in Omni Graffle as we had for the previous ten years. And it’s great, but one of the challenges we immediately ran into was figuring out how to convey page notes in the responsive context. To solve this problem, we created a tool […]

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A Modest iPhone 5 Observation

Because we live in the future, I wasted very little time trading in my two-year-old iPhone 4 for a shiny new iPhone 5 when it was released in September. There was nothing wrong with my old phone, but as a designer of software and websites destined to be used on the new device, I have […]

Elliance

Should Developers Know How To Design?

It’s not a typo. The last few years have been marked by repetitive, breathless cries from the web design community: “Should designers know how to develop?” Making a website is different than making a printed item. Designers – the myth goes – trace their collective lineage back to print design. But websites are coded, and if […]

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Recruiting International Students: 10 Website Features That Really Matter

Coming to the US as an international student is a big decision. It’s a decision that foreign students rarely make on their own; the decision typically involves parents, grandparents, extended families, teachers and school counselors. Instead of asking what website features should be built to facilitate this important decision, let’s try to answer the underlying […]

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Nix Or Not: Social Media Buttons

Here we go again. Today, a link was being shared around our office and in my Twitter stream. It was a link to an article .Net Magazine ran Wednesday, featuring expert opinions on the content of another opinion piece it had run back in May. The upshot of the first piece is that social buttons […]

Elliance

Does your mobile app work offline?

I just returned from a vacation where I was reminded that my mobile apps are only as good as my cell provider’s data coverage. Before heading out on vacation, I downloaded a very popular trails app because it had great location information: a compass plus your latitude and longitude, weather, wind, sunrise and set, and […]

Elliance

Context and Content Are Kings: 3 Ways to Focus Your Calls to Action

This morning I was reading a post on the Travel 2.0 Blog that hit home. Troy Thompson wrote: “Recently, I was asked to critique changes to an advertising campaign from a well-known tourism destination. While the creative was fine…amazingly not touting anything and everything…the call to action seemed, cluttered. Perhaps that was because it featured […]

Elliance

Have you thought about your iPad visitors lately?

Luke Wroblewski’s most recent Data Monday post compiled astounding iPad stats. In two years, Apple has sold 67 million iPads, and is by far the leading tablet device. So leading, in fact, that its closest sales competitor is itself—the number 2 tablet is an older iPad, currently on sale at a lower price. With this in […]

Elliance

Responsive Design Turns Two

In typically self-effacing manner, Ethan Marcotte deflected the gobs of praise and gratitude being offered to him today, on the two-year-anniversary of his seminal A List Apart article in which he first described what’s come to be known as Responsive Web Design. I think this deserves one tiny footnote, and that’s that Ethan didn’t simply write […]

Elliance

Pooh Sticks & Commandants

It’s getting hard to remember life before social media – much more so since mobile devices enabled its wholesale invasion of every corner of our lives. One of the conundrums I’ve observed people encountering is that of how heavily committed one should be to keeping up with the goings-on of his or her social set. […]

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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