Depending on what part of the world you call home, you probably have a different reaction to the name, “Debby.” It’s a perfectly beautiful name, and we even have a few hard-working Debbies here at Elliance. But, when a storm by the same name rolled through the Gulf of Mexico last weekend, my perspective changed. […]
A few weeks ago, one of the speakers at the North American Coalition for Christian Admissions Professionals conference in Chicago raised an interesting question: Is it necessary to live a “social lifestyle” personally, in order to be a social media professional? I took pages of notes at the conference, but this one idea is something […]
I have to imagine that @sweden’s citizen-driven Twitter “experiment” is waking up many a marketing director’s concerns about social media—ergo their brands—in the hands of the masses. As part of its Curators of Sweden campaign, Sweden’s government-sponsored tourism agency turns the reigns of the @sweden Twitter account over to a different citizen each week. This […]
It’s getting hard to remember life before social media – much more so since mobile devices enabled its wholesale invasion of every corner of our lives. One of the conundrums I’ve observed people encountering is that of how heavily committed one should be to keeping up with the goings-on of his or her social set. […]
Search results have gone social. There’s no doubt about it. Earlier this year, I wrote about Google releasing its own social network, Google+, and quickly integrating that content into regular search results for those visitors who are logged into a Google account. Bing is now taking a similar leap, re-vamping its entire search interface to […]
During these times when consumers tend to ignore billboard ads, block telemarketing calls, and fast forward through television commercials, inbound marketing is a hot topic. Tactics typically categorized as inbound marketing are ones that encourage interested prospective customers to come to you, as opposed to simply purchasing their attention through advertising and other methods of […]
The New York Times wrote a great and fun story about a nut company that just spent a fortune for the domain nuts.com, despite having a wonderful brand to itself and a thriving online business at nutsonline.com. We had a nice debate internally about all the search and brand impact of this decision. Read Abu’s […]
Most of us understand, if only by feeling, the power of great photography. But on a recent client photo shoot I was reminded how much your approach to photography—just like your approach to social media—can influence your brand. Do you stage everything? Shoot the obvious? Capture what’s natural? Leave room for the unexpected? Have a […]
It was a dark and stormy brainstorm session. Ideas were flying. “What if we could connect them to people who came before them and then show them the ones they could influence after?” “What if we use a narrative device, juxtaposing past stories with current stories. The platform could provide a dramatic backdrop for the […]
In January, Google search results received a major overhaul. The dominant US search engine debuted “Search Plus Your World,” a new results format that takes personalization – and visibility of Google+ content – to new heights. What is Google+? Google+ is Google’s social network. It offers many of the same features as Facebook (building connections, […]