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Category: Social Media

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The Social Media Digital Supermarket

Does anyone feel that the current crop of social media apps and tools resembles the produce section at your local supermarket? There are so many social media channels to choose from and just like fruit and vegetables, you need to choose the right ones for a delicious dish. Core social media platforms Facebook, Twitter and […]

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Surviving The Move

Bob describes a technical hurdle with social media integration while moving blogs from one server to another. Here’s how he solved the problem.

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You Can Get There From Here

There is an old saying here in Pittsburgh: you can’t get there from here, which refers to the difficulty in getting around due to all of the rivers and streams in the area. I don’t think it’s said to be discouraging, as much as it is said out of laziness — directions tend to be a […]

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Students are stalking your social

Although social media does not yet outrank traditional recruitment efforts like websites and viewbooks, you can’t argue the growing role that social media plays in the lives of today’s college applicants. A recent Pew survey found that of U.S. 13-17 year olds, 71% were active on Facebook, 52% on Instagram and 41% on Snapchat. Time […]

Paid Advertising on Pinterest

Pinterest promoted pins are another great way to get exposure for your website, products and business — a dream come true for b2b marketing!

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Pinterest and your Business

It’s a community of more than 100 million people, and it’s changing the way consumers interact with businesses through social media. A visual bookmarking tool used to save and discover everything from vacation destinations and parenting tips to the latest fashion trends, Pinterest can help your business reach new audiences, connect with customers, contribute to SEO and […]

Social Marketing Meets New Product Launch

Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring a social issue forward that almost nobody knows even exists — one that goes to […]

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What makes social media social?

It’s simple. It’s about people, their stories and their relationships. It’s about compelling storytelling. It’s about telling stories with great photographs, great videos and intriguing ideas. If you follow these three guidelines with your social media, you will be very successful. Learn more about our social media marketing services.

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5 steps to college brand renewal

While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends.  Today, and every day, your college brand continues to do its daily work — on your website, social sites and across the continuum of digital and human conversation. […]

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It’s made of people! Social media for higher education

According to Inside Higher Ed, “About two-thirds of high school students use social media to research colleges, and more than one-third of those students use social media to help decide where to enroll.” So why do colleges and universities post unsharable content to social channels that are designed for sharing? Posting the merits of your […]

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  • Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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