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Category: Market Insights

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What does a day at the beach have to do with marketing higher education?

I just returned from the beach. I have to admit, it’s not a place I always want to go, but it’s always a place I never want to leave. For me, the beach is nature’s ultimate creative expression. It has only three elements – land, sea and sky – yet it delivers an infinite number of […]

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RIP Social Networking, Long Live Social Networking

A couple of weeks ago, a little-known company called App.net publicly launched a grand experiment. Founder and CEO Dalton Caldwell announced a crowd-funding campaign to raise $500,000 in 30 days, for a new social networking platform that aims to compete with the likes of Twitter – except without the help of advertising. “We will never […]

Elliance

Higher Ed Marketing: Caveat Emptor

A ruling by Judge Rudolph Contreras of the Federal District Court for Washington, D.C. last week set back efforts by the U.S. Department of Education to deny federal financial aid dollars to the lowest performing for-profit schools. For the time being, the marketplace will decide — students and parents matched against hyperbolic for-profit higher ed […]

Elliance

What Brands Have to Learn from @sweden

I have to imagine that @sweden’s citizen-driven Twitter “experiment” is waking up many a marketing director’s concerns about social media—ergo their brands—in the hands of the masses. As part of its Curators of Sweden campaign, Sweden’s government-sponsored tourism agency turns the reigns of the @sweden Twitter account over to a different citizen each week. This […]

Elliance

Have you thought about your iPad visitors lately?

Luke Wroblewski’s most recent Data Monday post compiled astounding iPad stats. In two years, Apple has sold 67 million iPads, and is by far the leading tablet device. So leading, in fact, that its closest sales competitor is itself—the number 2 tablet is an older iPad, currently on sale at a lower price. With this in […]

Elliance

We Want Our Website To Be Mobile-Friendly

Trickier than it sounds! Some pictures are worth far more than a thousand words.

Elliance

Look, there goes your brand.

Suddenly it’s very quiet. How would you react if 25% of your active customer base got up and left on the same day? Would you become concerned? Perhaps, if you’re a business owner. But not if you’re a college enrollment manager, right? Because it’s commonplace. It’s commencement, and students are leaving in droves right now across […]

Elliance

Why Won’t Devan Replace His Broken iPhone?

I have a friend named Devan. Like a lot of my friends (and a lot of your friends too), Devan has a cell phone. It’s an aging iPhone 3G. You can tell it apart from the iPhone 4 (and 4S) by its rounded edges and plastic case back. Devan’s had this phone for three years […]

Elliance

Is Your Website Content Accessible and Universally Usable?

New content that you add to your website may not adhere to accessibility best practices. Perhaps content authors forget, lack proper training or oversight, or don’t realize its importance. Either way, a segment of your visitors may suffer because of an inconsistent—and a downright frustrating—website experience. Here’s how to fix it.

Elliance

The Unbearable Narcissism of Mobile Users

A few weeks ago, I wrote about the need for judicious consideration of whether to embark on an app-building journey or build a mobile-friendly website. A couple of days later, Buzz Andersen at Tumblr said something in an interview that rings true for most of us not profoundly drunk on the Kool Aid of the […]

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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