Two months ago, I brought home an eight-week-old miniature schnauzer named Ellie. She only weighed four pounds. She needed to go outside in the wee hours of the morning. She prompted me to ask myself, “What have I done? How will I get through this? Will this get any easier?” Since this little bundle of […]
Today was a great day for Elliance, and Aerotech. We accomplished an engineering feat which is a rare occurrence in any company’s history. A little over a year after launching their English website, we launched the German version of the website for Aerotech. The intriguing part of the story is that the German website wasn’t […]
Holding two opposing ideas in the brain at the same time is hard, but that’s what is required daily from all marketers, specially higher education marketers. Here are the forces that you have to be thinking about in 2014: Do you have another dimension to add to this? Lear more about our higher education marketing […]
Are you seeing a decline in visits to your website this month? Did that decline, perhaps, begin in November?
Do not fear! You’re probably part of one of many industries that feel the effect of seasonal traffic. For most, December is the worst month.
No region in the world understands the countervailing forces of hope and despair related to the manufacturing economy more viscerally than Southwestern Pennsylvania. As a young adult, I witnessed first-hand the cataclysmic fall of Big Steel when the region added 124,000 new unemployed people — fathers, mothers, siblings — in a flash of economic destruction […]
Not long ago, Abu wrote about how social media is being adopted by big name manufacturers. The GE and John Deere examples he shared show that some manufacturers are doing an amazing job with their digital marketing efforts. Data from a recent MarketingSherpa Benchmarking study shows that investments in website design, SEO and social on […]
Most manufacturing websites with e-commerce capabilities, or a product catalog, need to be very careful in how they handle their on-site SEO. Good on-page optimization can yield major returns and expand the horizons. On the other hand, sloppy work can lead to disappointed searchers and bad impressions – of your site and of your business. […]
When choices proliferate, branding ascends. The Internet has created a truly global marketplace. More national competitors and more international competition from Europe, India, China and Brazil are acting as a forcing function for the adoption of branding by B2B Manufacturers. When it comes to branding, the only way to see the world is through the […]
Scarcity and fear are perhaps the greatest motivators for change. Most manufacturers, like other organizations, change their behaviors drastically only when facing the prospects of recession. Every recession has motivated manufacturers to adopt new marketing tactics. Even though search engines have been in play for over a decade and have been adopted by fast moving […]
Manufacturers are adopting SEO in large numbers. Recall that SEO is the art and science of getting your website ranked on Google, Yahoo and Bing for the keywords that matter to you the most. Since it accounts for almost half of our business, we are in a good position to share the top 10 reasons […]