Craig Otto, Director of Brand Development at Elliance, talks about digital strategies to overcome the talent shortage in the manufacturing industry.
Category: Manufacturing Marketing
Neuroscientists would disagree with Juliet’s famous words from William Shakespeare’s Romeo & Juliet. What’s in a name? that which we call a rose By any other name would smell as sweet Smell as sweet? yes. Perceived the same as a rose? Probably not. Brain scientists can prove with imaging techniques that different words evoke vastly […]
Manufacturing Day, an annual event held on the first Friday in October, “is a celebration of modern manufacturing meant to inspire the next generation of manufacturers.” Each year, hundreds to thousands (this year 2,200 and counting) of manufacturers open their doors to students and educators to showcase their business and to develop relationships with the community. […]
Advanced Manufacturing Demands Advanced Marketing
Each year Inc. magazine posts its Inc. 5000 list, which ranks the 5,000 fastest-growing private companies in the United States. The companies are assigned numerical positions in accordance with their growth rate over the past three years. This renowned list celebrates innovators and opportunity-makers across 30+ industries from Advertising & Marketing to Travel. This year, […]
When I was eighteen, I joined the United Auto Workers Local 677 to earn money for college. I wore a hard hat, safety goggles and steel-toed shoes and was paid three times more than the current minimum wage. Coming home sweaty, smelly— and if I worked on the axel line, covered in grease —was well […]
It used to be that a face-to-face meeting and a classic hand shake was all it took to seal the deal. Nowadays, manufacturing marketers realize that it takes a bit more to land a lucrative contract and is why digital is playing such a large part in manufacturing marketing strategy. According to The Content Marketing […]
Recently I was reading an interesting SME article about 3D printing technology and its emergence in the medical industry. Stryker Orthopaedics, a leading medical technology company, is partnering with hospitals to manufacture a 3D printer that will allow for the creation of customizable implants for patients. The long-term vision is to have 3D printers in […]
1. Digital Content Marketing Strategy – We know that Google and other search engines want to deliver the best quality content to their users. Top manufacturers recognize the need to produce the content “goods.” But creating top notch content doesn’t just happen; it requires a strategy, and it takes time. Blogs, white papers, and infographics […]
When choosing manufacturing marketing tactics, one thing to consider is habits of target audiences. Here’s some data which shows how habits are changing.