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Category: Higher Education Marketing

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Higher education branding: Dare to Fail?

I attended a higher education branding session at the AMA/Higher Education conference a few years back led by Purdue University’s chief marketing officer, Teri Thompson and Elizabeth Scarborough, CEO/Partner
 at the well-known quantitative research firm Simpson/Scarborough. Toward the end of the productive hour that covered Purdue’s extensive investment in market research, staff re-structuring and process […]

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How do we reconcile higher education marketing with higher student costs?

I read with great interest and empathy two stories this past Monday related to the burdensome cost of higher education — one setting the level of total student debt in the US at $867 billion last quarter; the other alerting us that campus food pantries are becoming commonplace as many students struggle to afford groceries. […]

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Higher Education Branding: 10 Steps to Claiming Your One True Voice

Colleges and universities have found brand religion. However, branding of higher education institutions is more challenging than creating consumer product brands. Why? Because higher education institutions serve an extraordinarily large number of stakeholders and make decisions by building consensus. Following these 10 steps to build a college brand may be harder than it sounds: Recognize […]

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Top 10 Search Engine Marketing Mistakes Made by Colleges and Universities

Savvy higher ed leaders realize they need to add search engine marketing (SEM) to their overall marketing plans. But several common mistakes can hinder efforts.

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What Every College Can Learn from Underdog Brands

Appeared in Enrollment Manager on 10/18/2010. What’s the difference between a college with an abundance of applications and one with an unacceptably high acceptance rate? Sometimes, it’s curiosity and nerve. Adversity — brought on by geographic isolation, shifting demographics, deep-pocketed for-profits and other Goliath competitors — can inspire a college and university to challenge assumptions […]

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Seven Habits of Highly Effective For-Profit Colleges: What traditional colleges can learn from for-profits

Point-of-View appeared in University Business on 2/1/2011. For-profit colleges have been under congressional scrutiny because they appear to be underperforming in enrollment, academic quality, and college loan repayment. I lead a company at the forefront of marketing traditional colleges, and our team believes that—regardless of the outcome of these investigations—traditional colleges and universities can learn […]

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College Search Gone Bad

A new addition to ‘University Business’ magazine article titled ‘College Search Gone Bad’ outlining the top 10 search marketing mistakes made by colleges and universities.

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  • WordPress vs. Cascade CMS: A Perspective From a Higher Ed Agency That Has Worked With Both
  • 10 AI Prompts to Shape Your Higher Ed Marketing Strategy
  • How to Grow and Increase Enrollment in STEM Schools, Colleges and Universities: Strategies, Tactics and Best Practices
  • The Art and Science of Higher Education SEO Marketing for Colleges and Universities
  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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