Press releases have traditionally been relied upon for distributing current news stories and promoting announcements to targeted media contacts within a given industry and, often, a given locality. They’re great for raising a company’s profile and brand awareness in the marketplace. But, if you’re not optimizing these releases in support of your search marketing campaign, […]
With the maturing of the digital age, traditional public relations, or PR 1.0, has evolved into PR 2.0. The traditional rules of PR for building reputation in key areas and conveying values have fallen to the way side, and a new paradigm has emerged. Instead of relying on media relations contacts as gatekeepers for the […]
The fusion of Web 1.0 and Web 2.0 is creating a new Donut Marketing (TM) paradigm, which combines content you create on your website with content others have created on social media channels. Read details.
A copy of my presentation that I gave to non-profit and for-profit members of Business Volunteers Unlimited in Cleveland is included below. Marketing 2.0 & PR 2.0 from abunoaman Enjoy it.
Here is a summary of my presentation I gave yesterday at the Pittsburgh Technology Council. 1. Marketing is conversations. 2. The consumers have shifted from tv/print to web and are now increasingly mobile. Marketers better move too, if they want to connect with their audience. 3. Consumer psyche has changed. They expect conversations. They reject […]
The Internet and mobile devices have changed not only our lives, but entire disciplines. Marketing is no exception. Marketing 1.0 vs. Marketing 2.0 In Marketing 1.0 world, marketers could get away with producing brochures, ads, press releases, events, and promotions. It was a world world where opinion makers ruled in mass communication mediums. Accountability for […]
Even though Marketing budgets are being slashed, online marketing spending is on the rise. Here are some reasons for this paradox: 1. eMarketing provides better ROI. 2. eMarketing is more measurable. 3. eMarketing provides better tracking. You know what is working, and exactly the things that are working. 4. With eMarketing’s lower costs, marketers can […]
A few symptoms: 1. Unbeknownst to them, their brands are being discussed on twitter, blogs, Facebook, YouTube and other hangouts. 2. Many don’t realize that their brands are losing the PR wars in social media space. 3. They are too busy obsessing over formulating corporate guidelines and policies instead of testing and embracing social media […]
An eMarketer newsletter late last year was headlined “CPG Starts Thinking Outside the Box,” and projected that CPG (consumer package goods) companies “will spend $920 million on all forms of Internet advertising (2007), up 33% over 2006,” with that number going to $1.81 billion by 2011. I remember many years ago when Proctor & Gamble’s […]
Back when my day job was advertising, the Holy Grail of advertising was WOM: word of mouth. If your spot or print ad could generate positive WOM (“buzz” in those days was something only insects did. By the way, this was only 8 years ago), it was golden. I just blundered across an eMarketer report […]