The bad old days of expensive brand monitoring tools are finally coming to an end. Here is a listing of a few free tools that you may want to bookmark: 1. Google Blog Search 2. Nielsen blogpulse 3. Tweetdeck 4. Tweetbeep 5.Twitter Search 6. Google Alerts 7. Compete.com Happy brand and buzz tracking!
If you think about it, we trust great brands for very simple reasons. They: 1. create an emotional response 2. resonate with us 3. listen to us and talk to us 4. embrace simplicity 5. pay attention to details In a nutshell, we are willing to reach deeper into our pockets for great brands because […]
Just wrapping up a touching book titled ‘Management Lessons from Mayo Clinic’. Few takeaways: 1. the needs of the patient (customer) come first. 2. Teamwork isn’t optional; it powers integrated multi-specialty excellence. 3. Deliver care with time-condensed efficiency. 4. All touch points, systems, and processes are aligned with the first three values. 5. Build leadership […]
Unlike in personal life, in business, familiarity breeds trust. The art of marketing is for your prospects and customers to find your brand at all relevant touch points: in search results, on review sites, on analyst reports, in industry forums, in discussion groups, in blog conversations, in slideshares, on twitter, and other social media sites. […]
Purely aside from the fact that I love this concept, the question raised is increasingly important, and increasingly broad. It used to be that you were the sum of what the people in your sphere of experience knew of you. And while that hasn’t essentially changed, the sphere has expanded, and now what people know […]
I learn a lot talking with customers, but I learn a lot more talking with lost customers. I think losing a customer should hit a company like losing a friend or lover hits a person: you should (usually) just feel darn bad about it. But even losing a customer can be turned into a good […]
A few weeks ago, right before school started, my six-year-old son and I went to Herseypark amusement park, in Hershey PA. It’s about a three-hour drive from home, so going there was a commitment, and expectations were high, particularly since going there with his older brother and sister had been a ritual that we absolutely […]