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Thoughts from R. Todd Erkel

The Importance of Cultural Sensitivity in Higher Education Marketing For International Student Recruitment

When crafting strategies for international student recruitment, we pay special attention to cultural sensitivities that may be at play. Here are three considerations to look out for when creating culturally sensitive communications.

Productive content: how to shift from a promotion mindset to a publishing mindset.

Few higher education leaders have seized the opportunity before them. Most remain in a promotion rather than a publishing mindset. And while they work tirelessly to produce content, few understand the steps to make it “productive.”

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Higher education marketing and the battle for meaning.

Third in a three-part blog series on a concept that the author R. Todd Erkel calls “the battle for meaning.” We will look at the evolution of higher education marketing and its relationship to code, content, Google’s algorithm, and page one organic search results.  The Battle for Meaning in the Age of Name-Image-Likeness Once upon […]

Cause marketing and the battle for meaning.

Three examples of companies, their special cause marketing initiatives, and keyword phrases pivotal for winning their battles for meaning.

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Vaccine Confidence and the Battle for Meaning

This three-part blog series considers how companies and cause marketing can mature beyond nourishing brand loyalty and secure keyword phrases linked to bedrock principles.

Daniel Pink on communication and symphonic thinking

Communicating before, during and after a capital campaign requires the kind of symphonic thinking that author Daniel Pink explores in A Whole New Mind: Moving from the Information Age to the Conceptual Age. Strategic visions and campaign priorities can quickly deconstruct into campaign inventory and itemization — losing all connection to a larger and more […]

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Three Ways for College Presidents to Communicate and Lead Going Forward

A familiar Chinese proverb instructs: “To know the road ahead, ask those coming back.” The current situation in higher education defies that enduring wisdom. Change arrived suddenly, with little regard for institutional history or might. In this respect, all colleges stand on relatively common ground. All college presidents, to a degree, have become new college presidents. […]

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5 Big Content Questions in a Time of Crisis

Like every market, the audience of college-bound high school seniors is responding to change and uncertainty with… more change and uncertainty. Very recent surveys show roughly a quarter of next year’s class feeling uncertain about whether they will attend their first choice college, attend a school closer to home, or delay college enrollment for a […]

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A New College President’s Guide to Your Inherited .edu

As a newly selected college president, you may view your pending move in traditional terms — relocating to a new city, occupying a new office or executive residence and joining a new campus culture. You’re also inheriting a .edu web address that can help accelerate or impede your best laid presidential plans. Here’s a field […]

5 Quick Campus Photo Tips

College marketing and communications teams increasingly look to boost video teams and budgets. All well and good, but we should not overlook the enduring value and impact of your still image library. It’s easy to grow complacent and assume that last year’s photos will meet this year’s needs. It’s tempting to hire less qualified photographers, […]

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  • Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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