Ideas, insights and inspirations.

We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity —  a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to … Continue reading

Posted in: , , , , , ,

Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading

Posted in: , , , , , ,

As the world of higher education settles in after a frenzied first few weeks of new faculty introductions, last minute dormitory re-assignments and opening football weekend, there is that lingering question: what should we do about our brand? Whether you’re … Continue reading

Posted in: , , ,

While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends.  Today, and every day, your college brand continues to do its daily work … Continue reading

Posted in: , , , , , , ,

In my experience, if you want to put your higher education brand to a quick and dirty reality check — what engineers call “stress and failure” analysis — there are two places to look. First, review any and all content … Continue reading

Posted in: , , , , , , ,

Colleges, and those charged with articulating why institutions matter, seldom lack for words… yet rarely learn to speak their school’s one true voice. Why so? In my experience, it has to do with how comfortable any of us can be … Continue reading

Posted in: , , , , , , , , ,

While we heed one alarm after another signaling the decline of higher education as we know it (brick and mortar campuses made irrelevant by more, better and cheaper online courses and degree programs) a counter revolution can be seen and … Continue reading

Posted in: , , , , , ,

Tonight, the Pittsburgh Pirates host their first playoff game in more than two decades, just a few blocks away from Elliance headquarters. What might anyone involved in higher education branding take away from the most surprising team in Major League … Continue reading

Posted in: , , , ,

As a firm steadily building a reputation for higher education marketing and branding, we often receive phone calls and RFPs from colleges who quickly disclose a sense of urgency — “we need help” — without necessarily understanding what they want … Continue reading

Posted in: , , , , ,

Anyone involved with higher education branding and marketing has used such shorthand as “four-year liberal arts college” or “four-year degree.” Likewise, most colleges and financial aid sources will talk about a bachelor’s degree as a four-year effort. But the best … Continue reading

Posted in: , ,