In numerous cases, we as marketers ask those we are marketing to become the voice of the company or institution they represent. Their stories give meaning in a deeply personal way. And, in many cases, we ask those that give voice to the story to be photographed to represent their story. Nine times out of […]
Companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve.
You know, the creative business is an odd bird. Anyone who has a creative bent knows what I mean. My uncle was a welder but when he came home, he was welding crazy little metal sculptures, (which later on became crazy big metal sculptures) transferring what he did at work, welding, into art… his art. […]
In looking at the B2B world of marketing, trends are indicating that Millennials are now very much in command of B2B research and decision-making. Who says? [1]Google partnered with Millward Brown Digital and conducted a B2B Path to Purchase Study in 2014. It’s a really interesting study chock full of information that indicates that these […]
The art of the interactive newsletter is alive and well. Here Kathy talks about Maine’s Office of Tourism’s creative execution of their vision.