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Thoughts from Katie Jennings

Elliance

It’s Not Too Soon!

With the holiday season in full swing and 2014 right around the corner, many of our clients and prospective clients are thinking about enrollment for the coming fall. Although your incoming students for 2014 may (and should!) be a top priority, I’m going to suggest that you look a little bit further. It’s not too […]

Elliance

What My Team has Taught Me

As the director of business development, it’s often my job to talk about the work that we do at Elliance, helping potential clients to understand how we might approach their challenges. To make sure I can truly represent the expertise of my team, I’m always trying to learn from them. And because they are (in […]

Elliance

Gearing Up for Brand

I’ve been speaking to lots of prospective clients these days about branding in higher education. I like these early conversations. Listening to people talk about their individual challenges and opportunities is one of my favorite parts of the job. Working in higher education isn’t easy, but in my experience, the people who make a commitment […]

Elliance

Building Benign Autocracy in Higher Education Marketing

In conversations with prospective clients about higher education marketing, I often hear this: “We know it makes sense, but.” And you can probably guess what comes after the “but.” But our faculty doesn’t support it. But our budget is split into a million pieces. But my team reports to two different VPs who disagree. But […]

Elliance

Summer Plans

Many of our friends and clients and prospective clients are heading into a delicate season right now. For many it’s the end of the fiscal year, meaning that whatever budget remains for marketing or communications must be very carefully managed. At the same time, clients in higher education have just three months before a new […]

Elliance

The Promise of Inbound Marketing in Higher Education

Over the past few months, I’ve heard from a growing number of prospective clients interested in inbound marketing in higher education. They may not call it inbound marketing — maybe they’re asking for help with blog posts or website content — but inbound marketing is what it comes down to. And to me, inbound marketing […]

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Let’s Talk

As the director of new business development, I do a little bit of problem solving and a little bit of matchmaking. It’s my job to do everything I can to help contacts clearly articulate their challenges and then to determine if and how Elliance can help solve those problems. The best part of my day […]

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The Prospect’s Point of View

Over the past 25 years, I’ve been a prospective college student, a student, a young alum, a not-so-young alum, a donor, the daughter-in-law of a university faculty member, and the wife of a college staff member. My professional life has also revolved primarily around higher education, including enrollment marketing, for the past seven years or […]

Elliance

Marketing Online Education Courses

For those of us working with and for colleges and universities , the increasing focus on online education has been an undeniable force in the past year or two. This article, published today in the New York Times, discusses an agreement between San Jose State University and Udacity, which is intended to offer remedial and […]

Elliance

Use Your Time Wisely

With a very small project, there’s every likelihood that you can gather a couple of brief proposals, make a quick decision, hit the ground running, and finish up by the end of the month. Voila! You have a new landing page for your website. Or a new set of images for your slideshow. Or the […]

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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