Ideas, insights and inspirations.

I’m writing from my small town in Vermont, where schools are closed for Superstorm Sandy, but the sun is shining and it’s as pretty a fall day as we’ve had this year. The lights stayed on. My thoughts go out … Continue reading

I joined Elliance about a year ago with just a layman’s knowledge of SEO. The Elliance search team gave me a wonderful primer during my first week, and I’ve continued to enjoy my own learning process through the work we’re … Continue reading

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In my role as director of new business development at Elliance, I receive phone calls every week from people who are looking for help from a digital marketing agency. Sometimes they have an RFI or an RFP to discuss. In … Continue reading

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Whether you’re an association, a non-profit organization, a university, a bank, or just an occasional blogger with delusions of grandeur, the communications landscape today is fascinating, challenging, fast-paced and, above all, complicated. The standalone monthly magazine is becoming a thing … Continue reading

A few weeks ago, one of the speakers at the North American Coalition for Christian Admissions Professionals conference in Chicago raised an interesting question: Is it necessary to live a “social lifestyle” personally, in order to be a social media … Continue reading

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As the director of new business development for Elliance, I spend a lot of time thinking about the strengths and services that we can provide for our clients. I’m very energized by the Elliance team, and I love bouncing ideas … Continue reading

Years ago, at my very first real job, there was one particular person who was known to be Creative. She was the go-to person for ideas, big and small. She led all the brainstorms, complete with tables full of idea … Continue reading

As consultants to higher education institutions, we often begin new engagements by going to campus to try to understand the bigger picture at the college of university. We want to see both the forest and the trees, and then we … Continue reading