Last Thursday, we had an interesting monthly performance report (ROI) meeting with a client. In that process, we made several observations about traffic downturns on a particular program, which defied the historic trend data. At the same time, there seemed to be an across-the-board decline in leads, which also ran counter to seasonal data for […]
As the oldest of six children, I’m a classic “first-born” with all the characteristics that come with that territory. And, because I was the eldest, I was frequently assigned special duties to help my mother run the household. Much of what is most important in ROI, I learned from her. Here are four “mom-isms” that […]
CMO’s should focus on digital marketing ROI rather than looking at myriad data points that are all indicators of one question: how much money did we generate?
What do leprechauns and marketing ROI have in common? You’ll have to read this one for yourself.
Do you know how much time you spend planning for digital marketing ROI? Or is it merely an after-thought?
Five thought-provoking quotes on marketing ROI from digital marketing and analytics experts. Inspiration for bottom-line focused markers and CMOs.
In 1990, economist David Breneman published an article, “Are we losing our liberal arts colleges?” and spoke to the decline in the number of liberal arts colleges. Yet in 2012, the U.S. Department of Education data showed that enrollment in private nonprofit colleges and universities increased 1.9%, while total post-secondary enrollment in the U.S. declined […]
On many of the nearly 5,000 colleges and universities across America, Admissions and Marketing staff often share a building and sometimes an office. Regardless of where the two teams sit, they always share an institutional charge — enhance the product/experience, engage a wide community of prospects, parents, alumni and partners, and build reputation. What’s much […]
With Thanksgiving just behind us, like many nonprofits, colleges and universities, you’re probably getting ready to publish the annual “year-end giving” information on your website or send out an email appeal to prospective donors. If so, that’s great. If not… you’re missing a huge opportunity. Consider the following statistics: “The average person makes 24% of […]
Gift development officers and nonprofit fundraisers are masters of being responsive to donors. However, there’s a new type of responsive philanthropy that you might not be thinking about — responsive website design (RWD). Don’t worry. We’re not going to get technical here. What most nonprofit fundraisers recognize is the significant migration to mobile (smartphones, tablets, […]