Ideas, insights and inspirations.

Experienced non profit fundraisers will tell you there are many steps in planning a successful philanthropy campaign. For a large comprehensive or capital campaign, one of the more critical phases is the development of the case statement. The case statement … Continue reading

Posted in: ,

I love ROI. You can probably tell from my Twitter handle: @LuvROI. Yet, we marketers don’t often push our metrics far enough to effectively measure ROI. I’m not talking about impressions, frequency, clicks and other traditional campaign measurements. Not at … Continue reading

Posted in: ,