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Thoughts from Carole Reinert

Elliance

What Higher Education Marketers Can Learn from John Deere

Content marketing is in a state of constant flux. To reach potential students, best practices in higher education marketing dictate being everywhere; Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and SnapChat, right? Well, no. Yes, the number of ways consumers can access information, and thus make a purchasing decision, has grown exponentially. The days when a […]

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Should marketers make New Year’s resolutions?

A new year is always the perfect time to evaluate personal and professional goals. Which explains why the article, 10 Resolutions Marketers Should Make —And Keep — In 2017 caught my eye. I thought this article included some good advice: Marketers should resolve to prioritize the mobile customer experience. Marketers should resolve to stretch and […]

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Do you believe any of these myths about manufacturing?

When I was eighteen, I joined the United Auto Workers Local 677 to earn money for college. I wore a hard hat, safety goggles and steel-toed shoes and was paid three times more than the current minimum wage. Coming home sweaty, smelly— and if I worked on the axel line, covered in grease —was well […]

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A Blog About a Dog: What a Puppy Can Teach Us About B2B Marketing

Two months ago, I brought home an eight-week-old miniature schnauzer named Ellie. She only weighed four pounds. She needed to go outside in the wee hours of the morning. She prompted me to ask myself, “What have I done? How will I get through this? Will this get any easier?” Since this little bundle of […]

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How can a website redesign help an organization crystallize their goals?

The statistics are rather unsettling. The National Cancer Institute estimates that 1,658,370 new cases of cancer will be diagnosed in the United States in 2015 and 589,430 people will die from the disease. I wrote about my own cancer scare years ago for the Pittsburgh Post-Gazette and I always thought I could only fight cancer […]

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Are your higher education marketing materials memorable?

As a writer who spent the first 10 years of her professional life as an agency copywriter, I approach writing with two specific questions: Who’s the target audience? What’s unique about this client? I had a creative director once who often quoted David Ogilvy and I still remember this classic: “Never write an advertisement which […]

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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