How infographics can supercharge your content marketing campaign

Elliance, a higher education content marketing agency, uses the power of content to reach audiences to inform, educate and engage. There are many types of content that can be created as part of a larger campaign including blogs, videos, social media content and infographics. Ideally, every content marketing campaign should include a mix of different types of content such as written blogs, videos, images or infographics, but with budget constraints oftentimes we have to pick and choose our content types. Today, we would like to focus on infographics which we have created for clients as part of our content marketing campaigns:

Undergraduate Programs Infographics

When promoting undergraduate programs, the intent and focus of content as part of the marketing campaign is to educate and inform the prospective students about the program they’re interested in. In many cases, we focus on the career prospects that students will have with the program of interest. Here are some infographics that we created for several clients as part of their content marketing campaigns to promote undergraduate programs like psychology, biology, graphic design and exercise science:

Psychology Careers Infographic for Carlow University:

Biology Careers Infographic for John Carroll University:

Exercise Science Careers Infographic for John Carroll University:

Graphic Design Infographic for William Woods University:

Nursing Program Infographics

In many cases, clients come to us needing help to raise awareness and increase enrollment for their nursing programs. In the case of John Carroll University, they were starting a brand new nursing program. We created an infographic to illustrate JCU’s historical focus on the nursing profession:  

Another example is Carlow University where we used an infographic as part of our content campaign. The focus with this infographic was to illustrate the different career paths of a nurse that their students could take.

Business Program Infographics

This illustration for Limestone University made the case for jobs students will get once they graduate from a business program. Our focus was to show prospective students what kinds of jobs were available for them upon graduation in South Carolina. 

Top Jobs Infographic for Limestone University:

Organizational Leadership Infographic for William Woods University:

Another new program launch for a Masters in Organizational Leadership at William Woods University made the case for creating a content marketing campaign to launch this program in front of prospects. As part of the campaign and series of blog posts, the following infographic simplified the job prospects for students looking to get a master’s degree in organizational leadership.

Religious Programs Infographics

Our client Hartford International University of Religion and Peace wanted Elliance to create infographics to build awareness for interreligious education through a blog and content creation campaign. Here are some examples of the infographics we created for them as part of that campaign:

Education Program Infographics

For Education programs, we’ve created infographics for several of our clients. The first set below is for certified educators providing them the resources to help them become better teachers. As an interactive infographic, users can interact with the graphic to open and close the information “drawers” that they are interested in.

The second infographic shares a path to educational leadership and the degrees available for teachers to follow that path to becoming a leader in the educational field. 

Niche Program Infographics

For students interested in more niche programs like Equestrian or American Sign Language Interpreting, we created some infographics to build an understanding of what a career in this field would look like for prospective students through a multi-year content creation and blogging campaign.

Equestrian Program Infographic for William Woods University:

ASL Program Infographics For William Woods University:

Graduate Program Infographics

We’ve also promoted multiple graduate programs for many clients. We ran a multi-year campaign to promote a new Master’s in Product Management program at Carnegie Mellon University. As part of the blog campaign that we ran, we created a series of interactive and static infographics which built understanding around this newly developing field. Here is a series of infographics that we created to help out with marketing that program:

Master’s in Product Management Infographic Series for Carnegie Mellon University:

Physician Assistant Graduate Program Infographic for Carlow University:

We also helped Carlow University with promoting their graduate healthcare programs including their newly launched Physician Assistant master’s degree:

Masters in Healthcare Administration Infographic for William Woods University:

We also helped launch and promote the Master’s of Healthcare Administration at William Woods University with the following infographic laying out the salary and job outlook for the field.

Learn more about how Elliance, a higher education marketing agency, develops and runs content marketing campaigns for our clients and what we can do to help promote your programs to right fit audiences.