Manufacturing Marketing Audit Agency for Industrial Companies

Occasionally, manufacturers set out to achieve new ambitious goals and aspirations, like doubling their business, opening new markets, and becoming a leader in their space. Before they formulate a new strategy to achieve their goals is the perfect time to take stock of their marketing by undertaking a marketing audit. A comprehensive marketing audit takes a critical look at these twelve areas:

1. Business Goals – this could be a combination of several goals like: get new customers, cross-sell to existing customers, open new markets, expand the pool of strategic buyers, improve capacity utilization, reduce sales cycle, attract and retain talent, and fortify brand reputation.
2. SWOT – to size up their business and its operating landscape
3. Positioning – how the manufacturer differentiates itself from competitors.
4. Competitive Benchmarks – to know who is ahead, far ahead, behind and far behind.
5. Customers – interviewing some customers to understand what they value most, and what are their needs, wants and motivations.
6. Website – an audit of products, services and their merchandising, custom solutions, markets served, applications, after-sales service and support and site search. A simultaneous evaluation of visual design, user experience, conversion architecture, content and persuasion architecture, photos and videos, responsiveness, and brand alignment.
7. SEO Rankings – a detailed evaluation of keywords, meta- data, URL structure, canonical URLs, internal and external links, social signals, location signals, structured data and schema markup, blog audit, xml sitemap, robots.txt, 404 page, page speed and redirects.
8. Social Media – an audit of profile info, platform presence, content analysis, promotion analysis, hashtag analysis, editorial calendar, engagement metrics, metrics and KPIs, competitive benchmarks, follower analysis and sentiment analysis.
9. Data & KPIs – insights locked away in Google Analytics, Google Search Console, sales funnel data, and all available market research.
10. Marketing & Sales Collateral – an expert assessment of design and branding, copy and messaging, argument construction, persuasion architecture, conversion architecture and alignment with sales cycle.
11. Tradeshow Booth Graphics – an evaluation of the visual appeal, brand evocation, messaging clarity, readability, interactivity, lighting and portability of backdrop banners, pop-up displays, floor graphics and digital displays.
12. Budget and Staffing – to understand whether it’s right-sized and competitive.

At the conclusion of a marketing audit, our senior strategists present our key findings and actionable recommendations based on impact and feasibility.

If you are looking for a talented manufacturing marketing agency which has brought prosperity to more than 100 manufacturers to perform your audit, consider contacting us.