Business School Website Design Agency Elevates B-Schools

A piece of graffiti I saw at Cornell’s Johnson Business school’s bathroom stall read: “MBA = Mercedes Benz Ahead”. Others have translated this into creative ways like “Masters of Big Ambitions” and “Mapmaker of Bold Aspirations”. The truth is not that far. Effective business school websites amplify:

• Salary bumps, employment rates and notable employers
• Rankings, ratings, recognitions, awards and accreditations
• School’s distinct take on business education
• High-fidelity academic program pages for all programs.
• Alumni power as founders, middle/senior management roles, captains of industry and boardrooms in the region, across the nation and across the globe
• How graduates are transitioning into the world of meaningful work and the work of the future
• Special scholarships and STEM designations to attract international students eligible for 36 months of extended practical training after graduation
• Institutes and centers of excellence
• Celebration of ambition and professionalism
• Depth and breadth of its academic and professional development offerings
• The large variety of clubs and organizations to mirror areas of competitive advantage and emerging specialties
• Curriculum design that nurtures the development of thirteen key skills for business success: situational analysis and reasoning, strategic thinking, data-driven decision making, critical and analytical thinking, innovative and creative thinking, leadership and emotional intelligence, ethical and responsible decision-making, global dexterity and cultural awareness, collaboration and interpersonal skills, risk-taking and resilience, empathy and customer-centric thinking, entrepreneurial mindset, and continuous learning and self-reflection
• Thought leadership
• Strategic plans to communicate the business school’s roadmap for navigating emerging challenges, and how the school resources are being directed to meet the needs of the changing landscape
• A simple admissions process that doesn’t frustrate prospective students with arcane processes
• Invitation to take the next steps such as meets & greets, inquiries and application
• Experiential opportunities, externships and internships, research assistantships, pro-bono projects, advocacy projects, study abroad programs, public speaking, and more
• Speaker series that attract surrounding communities with topics like data analytics, healthcare, space, international business, sports management and eSports, fintech and cryptocurrency, and more
• How faculty and alumni are opening doors for students to gain internship experience, find job opportunities, and explore innovative career paths
• Custom content that propels it to Google page one, and AI engines like ChatGPT, Perplexity and Gemini
• A corporate aesthetic imbued with photography of students networking, alumni in corporate settings, professors imparting their wisdom and alumni sharing their real-world experiences — showing Gen-Z and millennial diversity

In a nutshell, they merchandise hope, and make the students and alumni the hero of the institutional story. Instead of boring people into enrolling or buying into its brand ideals; they inspire them.

Here are a few websites we have launched in the recent past.

The Lally School of Management at Rensselaer

and its MBA program page:

Lerner College of Economics & Business at The University of Delaware

Their dual MBA/MS International Business dual degree page:

Boler College of Business at John Carroll University

and undergraduate programs router page:

What makes a business school website great isn’t just the information it shares; it’s the feeling it evokes. The University of Delaware’s site sparks energy and possibility. Rensselaer’s blends innovation with focus. John Carroll’s welcomes you with warmth and community. Each one has its own personality, its own story. And that’s the point: design that connects, that inspires, that makes you care is how a website becomes more than a page, and how it becomes unforgettable.

If you are seeking a transformative higher education marketing agency or a business school website design agency, please see our work and consider partnering with us.