Ideas, insights and inspirations.

The best higher education marketing agencies are being invited by their college and university clients to solve a spectrum of challenges – from the very routine to the most sophisticated ones.

Over the last 25 years, in serving over 100 colleges and universities, we have solved the following challenges for numerous clients:

Enrollment Challenges

Undergraduate Programs

  • Grow inquiries
  • Increase college visits
  • Improve our college visit experience
  • Grow applications
  • Get inquiries and applicants from new geographic markets
  • Make us more selective and allow us to shape the class
  • Improve college’s yield rate
  • Reduce summer melt
  • Grow international applications
  • Turn parents, teachers, high school counselors and principals into recommenders
  • Reduce transfer out rates
  • Increate our transfer in rates

Online Programs

  • Grow inquiries and applications
  • Grow international applications

Graduate and Doctorate Programs

  • Grow inquiries and applications
  • Grow international applicants
  • Make our college more selective and allow us to shape the class

Reputation Challenges

  • Brand our college/university
  • Make us look like a college of consequence on key touch points
  • Situate us on page 1 of Google
  • Make us known in new geographies
  • Project our thought leadership far and wide
  • Let media find our subject matter experts
  • Improve our US News and other rating agency rankings
  • Expand the reach of our brand beyond our alumni and friends
  • Weaponize our publications on digital channels
  • Grow attendance in our symposiums, conferences and workshops
  • Increase attendance in our arts and cultural events
  • Transform us into a regional economic development engine

Giving Challenges

  • Create a culture of giving
  • Increase our annual giving rate
  • Market our capital campaign
  • Create a perpetual online giving engine
  • Market our new center of excellence
  • Find mission-aligned mega-donors, foundations and government partners

Placement & External Relations Challenges

  • Position us as indispensable R&D partners
  • Seek corporate recruiters
  • Find mission-aligned trade groups, foundations, corporations and government partners
  • Deepen ties with our trade groups, foundations, corporations and government partners
  • Find funding partners for our labs and centers of excellence

Talent Recruiting Challenges

  • Let prospective faculty and staff know about our open positions and motivate them to apply

If you are seeking an Higher Education Marketing Agency for your college or university, view our higher education marketing services and consider partnering with us.

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