Ideas, musings and inspirations.

We’ve received many calls this year from colleges and universities looking for help in enrollment marketing efforts for traditional undergraduate students. The things that worked in the past just aren’t working.  When I ask them about their current enrollment marketing … Continue reading

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Despite all the cultural and technology changes in the past ten years, today’s enrollment marketing professionals are still largely relegated to email blasts, while the one-to-one interactions are the domain of their colleagues in recruitment. It is now time for … Continue reading

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We know that colleges and universities today are scrambling to adjust to shifting demographics, shrinking budgets, skyrocketing pressure, and other changes on all fronts. We expect (rightly) that college presidents will be educators, diplomats, fundraisers and visionaries. Too often, organizing … Continue reading

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