Ideas, musings and inspirations.

Because we live in the future, I wasted very little time trading in my two-year-old iPhone 4 for a shiny new iPhone 5 when it was released in September. There was nothing wrong with my old phone, but as a … Continue reading

Posted in:

Earlier I had posted my review and critique of Stephen Baker’s book ‘Numerati’, noting that he doesn’t give b2b examples. Since the, I have been on the hunt for b2b examples. I just found another one by Otis Elevator company, … Continue reading

Posted in:

I just finished Numerati by Stephen Baker. Enjoyed the book with chapters on how Numerati are watching, monitoring, and modeling people as workers, shoppers, voters, bloggers, terrorists, patients, and lovers. Not much here if you are interested in B2B space, … Continue reading

Posted in:

In this day and age of the algorithms, everyone including me is gaga over algorithms. However, algorithms have limits, especially in matters of inalienable rights such as healthcare, education, liberty and justice. For instance, if algorithms are applied to increase … Continue reading

Posted in:

What happens when the economy goes south? Well, the obvious stuff — as consumers and as businesses we buy less, postpone major purchases, waste less, and try to develop a sense of financial aikido to defend ourselves from an unforgiving … Continue reading

Posted in:

Well, “nag” is a strong word, but here’s an interesting site that will keep you electronically engaged. A friend of mine pointed me to I Want Sandy (www.iwantsandy.com), a web assistant . Sandy is very nice, for a figment of … Continue reading

Posted in:

A million years ago (well, 1978) I was at the Museum of Modern Art in New York enjoying an exhibition put together by then-curator John Szarkowski entitled “Mirrors and Windows.” The thesis of the exhibition was that photography was either … Continue reading

Posted in:

Back when my day job was advertising, the Holy Grail of advertising was WOM: word of mouth. If your spot or print ad could generate positive WOM (“buzz” in those days was something only insects did. By the way, this … Continue reading

Posted in: ,

I recently took my 6-year-old son to the Ringling Brothers Circus and was really impressed with the focus on the customer. Buying tickets from Ticketmaster was comparatively easy (though the nanoseconds you have to actually make the purchase could be … Continue reading

Posted in: ,

I’ve been faculty advisor this semester for a Master’s Project that involves marketing and building brand presence on Second Life. Consider these statistics: nine million members. 1.6 million online in the past month. Three hours, average time spent each login. … Continue reading

Posted in: