Ideas, musings and inspirations.

The Internet and mobile devices have changed not only our lives, but entire disciplines. Marketing is no exception. Marketing 1.0 vs. Marketing 2.0 In Marketing 1.0 world, marketers could get away with producing brochures, ads, press releases, events, and promotions. … Continue reading

Posted in:

Even though Marketing budgets are being slashed, online marketing spending is on the rise. Here are some reasons for this paradox: 1. eMarketing provides better ROI. 2. eMarketing is more measurable. 3. eMarketing provides better tracking. You know what is … Continue reading

Posted in:

A few symptoms: 1. Unbeknownst to them, their brands are being discussed on twitter, blogs, facebooks, youtube and other hangouts. 2. Many don’t realize that their brands are losing the PR wars in social media space. 3. They are too … Continue reading

Posted in: ,

An eMarketer newsletter late last year was headlined “CPG Starts Thinking Outside the Box,” and projected that CPG (consumer package goods) companies “will spend $920 million on all forms of Internet advertising (2007), up 33% over 2006,” with that number … Continue reading

Posted in:

Back when my day job was advertising, the Holy Grail of advertising was WOM: word of mouth. If your spot or print ad could generate positive WOM (“buzz” in those days was something only insects did. By the way, this … Continue reading

Posted in: ,

I recently took my 6-year-old son to the Ringling Brothers Circus and was really impressed with the focus on the customer. Buying tickets from Ticketmaster was comparatively easy (though the nanoseconds you have to actually make the purchase could be … Continue reading

Posted in: ,

We are full-on into what Joseph Pine and James Gilmore dubbed “The Experience Economy” in their 1999 book of the same name. No news to marketers, right? Well, maybe. Although Amazon comes up with 48 books in the immediate neighborhood … Continue reading

Posted in: , ,

Look around. What are people doing? If you’re at work reading this, chances are pretty good that you and all those around you are banging away on a keyboard, that you’re interacting more digitally than you are humanly. Admit it: … Continue reading

Posted in: ,

I learn a lot talking with customers, but I learn a lot more talking with lost customers. I think losing a customer should hit a company like losing a friend or lover hits a person: you should (usually) just feel … Continue reading

Posted in: , ,

A few weeks ago, right before school started, my six-year-old son and I went to Herseypark amusement park, in Hershey PA. It’s about a three-hour drive from home, so going there was a commitment, and expectations were high, particularly since … Continue reading

Posted in: , ,