Ideas, musings and inspirations.

In light of my yellow Elliance copywriter’s desk making its first journey around the shy Pittsburgh sun, I got to thinking about what I’d learned about higher education marketing in the last year, and if there was anything the handful … Continue reading

We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity —  a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to … Continue reading

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Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading

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While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends.  Today, and every day, your college brand continues to do its daily work … Continue reading

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Over the past year, we’ve made several existing website designs responsive, including Shady Lane School, First Commonwealth, and CMU Today. As you can see from these examples, responsive web design (RWD) helps modernize an existing design while it helps you reach a … Continue reading

1. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) 2. Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)   … Continue reading

You’ve probably watched enough “Law and Order” episodes to be familiar with the phrase, “follow the money.” Usually the prosecutor is telling the detectives or a forensic accountant to “follow the money.” The same is true for smart CMOs. Right … Continue reading

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You know how to blog and to use Twitter and Facebook to connect with customers. But do you know how to create the content that attracts and retains them? According to Joe Pulizzi, author of “Epic Content Marketing” and founder of … Continue reading

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Inbound marketing is essential: Provide information customers want, via blogs, videos, podcasts, articles, newsletters, social media updates and SEO and they’ll naturally turn to your website to learn more. Using multiple tactics makes inbound marketing a proactive approach that’s extremely … Continue reading

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Search is one of the most frequently used online tools among US adults. A 2012 Pew Internet Survey found that 91% of adults use search engines to find information on the Web. This survey also revealed that younger and more … Continue reading