The question of whether MOOCs pose a threat of extinction to brick-and-mortar institutions is akin to the argument of whether digital music destroyed, is destroying, or will destroy the music industry. The answers to the latter questions are no, no … Continue reading
As a firm steadily building a reputation for higher education marketing and branding, we often receive phone calls and RFPs from colleges who quickly disclose a sense of urgency — “we need help” — without necessarily understanding what they want … Continue reading
Here are some strategies that smart college presidents are deploying to fortify and turnaround institutions: 1. Inch-wide, mile deep. Think Palo Alto University (psychology degrees only), Wheelock College (child development programs only), and Thunderbird School of Management (International business only). … Continue reading
If you don’t know the answer to this simple question, you might as well postpone the web redesign project. Answers could range from more right-fit conversions, expand geographic reach, define a distinctive position, to widen the sales funnel.