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Over the past few months, I’ve heard from a growing number of prospective clients interested in inbound marketing in higher education. They may not call it inbound marketing — maybe they’re asking for help with blog posts or website content … Continue reading
Posted in: Inbound Marketing
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As the director of new business development, I do a little bit of problem solving and a little bit of matchmaking. It’s my job to do everything I can to help contacts clearly articulate their challenges and then to determine … Continue reading
Over the past 25 years, I’ve been a prospective college student, a student, a young alum, a not-so-young alum, a donor, the daughter-in-law of a university faculty member, and the wife of a college staff member. My professional life has … Continue reading
For those of us working with and for colleges and universities , the increasing focus on online education has been an undeniable force in the past year or two. This article, published today in the New York Times, discusses an … Continue reading
Posted in: Higher Education Marketing
With a very small project, there’s every likelihood that you can gather a couple of brief proposals, make a quick decision, hit the ground running, and finish up by the end of the month. Voila! You have a new landing … Continue reading
I’m writing from my small town in Vermont, where schools are closed for Superstorm Sandy, but the sun is shining and it’s as pretty a fall day as we’ve had this year. The lights stayed on. My thoughts go out … Continue reading
I joined Elliance about a year ago with just a layman’s knowledge of SEO. The Elliance search team gave me a wonderful primer during my first week, and I’ve continued to enjoy my own learning process through the work we’re … Continue reading
Posted in: Search Marketing
In my role as director of new business development at Elliance, I receive phone calls every week from people who are looking for help from a digital marketing agency. Sometimes they have an RFI or an RFP to discuss. In … Continue reading
Posted in: Digital Marketing
Whether you’re an association, a non-profit organization, a university, a bank, or just an occasional blogger with delusions of grandeur, the communications landscape today is fascinating, challenging, fast-paced and, above all, complicated. The standalone monthly magazine is becoming a thing … Continue reading
A few weeks ago, one of the speakers at the North American Coalition for Christian Admissions Professionals conference in Chicago raised an interesting question: Is it necessary to live a “social lifestyle” personally, in order to be a social media … Continue reading
Posted in: Social Media
