Ideas, musings and inspirations.

With the holiday season in full swing and 2014 right around the corner, many of our clients and prospective clients are thinking about enrollment for the coming fall. Although your incoming students for 2014 may (and should!) be a top … Continue reading

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As the director of business development, it’s often my job to talk about the work that we do at Elliance, helping potential clients to understand how we might approach their challenges. To make sure I can truly represent the expertise … Continue reading

I’ve been speaking to lots of prospective clients these days about branding in higher education. I like these early conversations. Listening to people talk about their individual challenges and opportunities is one of my favorite parts of the job. Working … Continue reading

In conversations with prospective clients about higher education marketing, I often hear this: “We know it makes sense, but.” And you can probably guess what comes after the “but.” But our faculty doesn’t support it. But our budget is split … Continue reading

Many of our friends and clients and prospective clients are heading into a delicate season right now. For many it’s the end of the fiscal year, meaning that whatever budget remains for marketing or communications must be very carefully managed. … Continue reading

Over the past few months, I’ve heard from a growing number of prospective clients interested in inbound marketing in higher education. They may not call it inbound marketing — maybe they’re asking for help with blog posts or website content … Continue reading

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As the director of new business development, I do a little bit of problem solving and a little bit of matchmaking. It’s my job to do everything I can to help contacts clearly articulate their challenges and then to determine … Continue reading

Over the past 25 years, I’ve been a prospective college student, a student, a young alum, a not-so-young alum, a donor, the daughter-in-law of a university faculty member, and the wife of a college staff member. My professional life has … Continue reading

For those of us working with and for colleges and universities , the increasing focus on online education has been an undeniable force in the past year or two. This article, published today in the New York Times, discusses an … Continue reading

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With a very small project, there’s every likelihood that you can gather a couple of brief proposals, make a quick decision, hit the ground running, and finish up by the end of the month. Voila! You have a new landing … Continue reading