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Tag: Higher Education SEO

Grow College Enrollment with SEO for Higher Education

Colleges and universities can take the following 8 SEO steps to grow their undergraduate, graduate, and online enrollment.

Top SEO Agencies for Higher Education and Their Best Practices

Top performing higher education SEO agencies help their clients realize that fortune smiles on colleges and universities that pursue and achieve top organic rankings. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines.

The Lifecycle of a Searcher – SEO Keyword Strategy for Higher Education

A prospect will use different types of keywords at different stages of their college search process. Read about the lifecycle of a higher education searcher from awareness to the final decision stage and how a deliberate SEO strategy can help.

SEO Keyword Research: Automation vs. Intuition

How can we balance automation and human intuition in SEO keyword research to achieve optimal results for higher education clients?

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Enrollment Marketing Professionals: Now Is the Time to Switch to Inbound Marketing

A shift from outbound to inbound marketing can seem like a major transition for any institution. We recommend getting started by taking stock of your current approach.

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5 New Year’s Higher Education Marketing Resolutions

Higher education marketing professionals traditionally equate the “new year” with the turning of an academic calendar, the approach of 2013 is good reason to offer 5 New Year’s Resolutions.

ROI of SEO for Colleges, Universities and Higher Education Institutions

Gods smile on colleges and universities that pursue and achieve top organic rankings on Google, Yahoo and Bing. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines. e.g. 1. Prospective Students find the college, inquire, show up at open houses, apply and enroll. 2. Prospective Parents find the college […]

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Higher Education SEO – Reclaim Your Keywords

It’s time for colleges and universities to engage in higher education SEO to reclaim their rightful claims to keywords from lead aggregators, content farms, ranking agencies and others.

Takeaways from “Think Education,” Google’s Higher Education Marketing Summit

To be successful in the ever-changing higher education marketing space, ensure top rankings in search results, mobilize your brand, and leverage the power of video.

Elliance

Top 10 Search Engine Marketing Mistakes Made by Colleges and Universities

Savvy higher ed leaders realize they need to add search engine marketing (SEM) to their overall marketing plans. But several common mistakes can hinder efforts.

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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