Top performing higher education SEO agencies help their clients realize that fortune smiles on colleges and universities that pursue and achieve top organic rankings. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines.
It’s time for colleges and universities to engage in higher education SEO to reclaim their rightful claims to keywords from lead aggregators, content farms, ranking agencies and others.
Savvy higher ed leaders realize they need to add search engine marketing (SEM) to their overall marketing plans. But several common mistakes can hinder efforts.
A new addition to ‘University Business’ magazine article titled ‘College Search Gone Bad’ outlining the top 10 search marketing mistakes made by colleges and universities.